The North American International Auto Show (NAIAS) is one of the most prestigious automotive events in the world and one of the single largest media events in North America. Automobile manufacturers promote their latest models, as well as concept cars, with elegant booth designs and elaborate press events. This year many companies turned to PRG to meet their technology needs including lighting, rigging, audio, video and LED. PRG also provided project management and installation services.

The Chrysler Corporation’s new booth (pictured above), designed by George P. Johnson, was one of the largest at NAIAS. Lighting design was by Howard Werner, from the design firm Lightswitch™. To illuminate the cars on display, Werner used the PRG AutoPar™, which PRG developed specifically for the automotive market.

PRG’s other clients at NAIAS included Hyundai, Subaru, Land Rover/Jaguar, and Tesla.