PRG’s teams in UK and Spain recently collaborated on an exciting promotional project for the new Lexus NX crossover vehicle.
Working in conjunction with film and commercial production company, Minds Eye Media and London communications agency Freuds, for the ‘NX on track’ commercial short for Lexus Europe, PRG supplied some key visual elements for Lighting Designer Matthew Button.
Filming took place at the Marugan Aerodrome near Madrid and featured a giant musical stave created with lasers and lighting. Three Lexus NX crossover vehicles driven by professional stunt drivers were used to trigger the audio sensitive lighting cues, at the correct tempo, to synchronise with the Will.i.am track.
PRG supplied 160 Clay Paky Sharpy Beams, attached to 240 metres of trusses, suspended from 8 cranes above the runway. PRG also supplied 150 GLP Impression X4 bar 20 LED Battens to light either side of the track. A real challenge for the project was to provide a constant level of haze across the track and to accomplish this we deployed 26 Viper smoke machines each fitted with a 10 inch fan and over 600 metres of ducting.
PRG UK’s Mathew Ilott was the Account Manager for the project, working with production teams in Longbridge and Madrid to realize Button’s design. He commented:
“This was a fantastic project to be involved with and was a real PRG team effort. Starting with Paul Elkin’s AutoCad drawing, we approached PRG Madrid who, under the guidance of Xavier Theys and crew chief Aitor Beloqui, sourced and tested smoke machines, liaised with the crane company, and then for eight very long days installed and maintained the rig. Aitor also coped brilliantly with the challenge of maintaining an even level of smoke across the runway, despite the ever-changing wind direction.”