Anwell Exhibit

PRG supplies designers and exhibit houses with tools for creative solutions.

Challenge:
Make a new product stand out from the crowd. Anwell was a new company ready to launch an amazing product: a machine that copies DVDs in less than two seconds each — the fastest time in the world.

Solution:
To present the product at the giant InfoTech show at the Mandalay Bay hotel in Las Vegas, Anwell needed a booth that would attract attention without going over budget.

Chris Radovich and Michael Mood, designers at General Graphics and Exhibits (GGE), designed a circular installation 33 feet in diameter. The company’s messages illuminated a four-foot header that crowned the entire booth. Instead of a more expensive LED display, GGE’s design team used high-impact lighting projected onto the header, which was made of stretch fabric and served as a screen.

PRG provided MAC 2000 Profile lights fitted with gobos that projected the statements “Speed does matter!” and “World’s Fastest < 1.9 sec” onto three separate screens on the header, separated by corporate graphics. The words zipped onto the screens, paused briefly in the center, then zipped off, leaving an impression of breaking news and speed — just the message that Anwell wanted to communicate.

With colors washing the screens behind the moving text, the display caught the eyes of prospective customers throughout the crowded exhibit hall. Thanks to the creative use of lighting, Anwell got the attention it was seeking — while making every dollar count.