Canon USA, Inc., Digital Solutions Forum
PRG’s service and solutions cut Canon’s big challenges down to size.
Challenge:
Help a top designer stay ahead of a client’s changing needs.
Solution:
For lighting designer Gene Lenahan of Second Sight, Canon U.S.A.’s Digital Solutions Forum is an opportunity to make a strong creative impact in a really big show. But there also are plenty of challenges, including multiple changes and a tight load-in schedule.
That’s why Lenahan calls on PRG for this event and virtually all his big-show needs. “PRG’s inventory is seemingly endless, and they always work within your budget,�? he says. “Their account executives are great at offering solutions to solve tricky problems.�?
Canon’s 2007 Forum at Chicago’s McCormick Place spanned 75,000 square feet of exhibit space and featured a press conference, keynote presentation and concert by Michael McDonald. Lenahan’s plan was to use the latest technology in conventional and unconventional ways to focus attention on the Canon brand — for example, integrating automated and LED lighting on massive white walls to create a “wow factor�? frame for a featured product. In all, PRG supplied 2,030 conventional and 180 automated lights plus 325 LED fixtures and almost 5,000 feet of truss for the event.
“With an ever-changing exhibit layout, the plot couldn’t be finalized until three weeks before load-in. We had major changes every four to five days, including during shop prep,�? Lenahan recalls. “Producer Mark Rubinsky of MJM Creative Services was great at communicating the client’s wishes, and PRG secured everything without batting an eye.�?
Results couldn’t have been better, reports programmer Ken Jones, Lenahan’s partner at Second Sight. “We were on schedule, on budget, and the client loved the way everything looked.�?
