GM Press Event at NAIAS 2008
PRG’s creative scenic technologies help our clients stay above the crowd.
Challenge:
Elevate a car above the show with no strings — or cables — attached.
Solution:
Thanks to a staging innovation engineered and fabricated by PRG, all eyes were on the car when General Motors introduced its $100,000 Corvette ZR1 at the GM Style press event at the 2008 North America International Auto Show in Detroit.
To ensure maximum impact for the reveal, GM’s design team, event producer Clear!Blue and event designer Duke Durfee, envisioned a turntable, 18 feet in diameter, that rotated the Corvette at grade at the end of a runway. Surrounded by headliners Kid Rock, Mary J. Blige and NASCAR driver Jeff Gordon, the car then rose 6 feet above the stage, supported by a compact 7-foot by 15-foot platform at the center of the turntable that lifted and rotated the car independently.
“Viewers enjoyed a fully integrated experience,�? explains Bill McGrath, PRG’s senior account executive. “The center platform was just big enough to hold the car, so there was no overhang to obscure the view from below. It added up to a very powerful performance.
“That’s where PRG has the edge,�? adds McGrath. “With decades of experience providing staging solutions for the most complex shows from Broadway to Las Vegas, we know how to focus attention on the star of the show, while making the technology virtually invisible. It’s exciting to apply this capability to the emerging auto show market, where there’s so much creativity and opportunity.�?
PRG’s dual-action turntable is one of several new proprietary staging solutions for auto and trade shows that are now available in PRG’s rental inventory.
