ABC TV Upfront
March 13, 2007
Mt Vernon, NY – When Disney-ABC Television Group previewed its new fall lineup of children’s programming at its 2007 Upfront earlier this month, all eyes were on the shows and their corporate presenters – which was just where they needed to be. PRG provided video and audio equipment and crew for the event, staged for a select group of 600 top advertisers and media buyers at New York’s Hudson Theatre.
“On every job we do, no matter the size, our goal is to showcase the event and the performers while making things smooth and hassle-free for the client,” observes Jere Harris, founder and president of PRG. “This includes providing an appropriate level of production and technology plus the expertise to ensure that everything runs as it should.”
Featuring special appearances by The Cheetah Girls and Miley Cyrus as Hannah Montana, the Disney-ABC Upfront event also offered clips of new programming as well as comments from company executives.
Working with technical consultants Eric Tetuan and Tom Bussey of Production Glue, LLC, PRG assembled a compact and efficient three camera video package featuring a Di-VentiX™ high resolution switcher and two Digital Projection, Inc. Lightning 35 HD projectors on a 15 foot by 20 foot screen to guarantee a presentation that was both seamless and high-impact.
About Production Resource Group
Production Resource Group, L.L.C. (PRG) is the world’s leading supplier of entertainment technology solutions, including video, lighting, audio, scenery, and automation systems. PRG serves a wide range of markets, including theatre, concert tours, trade shows, corporate and special events, television and film, and themed environments. PRG provides its services worldwide through more than 19 offices in North America, Europe and Asia.
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