After an impressive debut in 2019, EDM fans have waited with bated breath for the return of MDLBEAST Soundstorm – the world’s largest (and loudest) festival. The wait was certainly worthwhile, and Soundstorm 2021 roared back into the Saudi Arabian capital, Riyadh with an even grander and extraordinary second edition. The line-up across the four-day festival featured the biggest names in dance music, including: Martin Garrix, David Guetta, DJ Snake and Tiësto, as well as 11 of the Arab world’s biggest stars, from Nancy Ajram and Elissa to Tamer Hosny and Amr Diab. These performers and over 700,000 fans partied across eight stages, including the behemoth main stage “Big Beast” which stood at 250m wide and 42m tall – one of the world’s tallest and largest stages! PRG were on hand yet again to provide 360° technical support for Big Beast, as well as site-wide EVAC PA and lighting activations for one of the site’s “VIB” entrance gates and projection mapping of the MDL Town Sculpture.
This epic vision for the main stage was a huge undertaking for the PRG team. PRG supplied gear from its newly established Riyadh warehouse, and this was then supplemented by various European depots. Over the course of our 7 months of continuous prep and planning and almost 3 months of set up on site, we delivered nearly 600 tons of technology; including the stage’s entire video, lighting, audio, comms and rigging package.
The record-breaking, continuous screen comprised of over 4,000 sqm of LED, and around 70 million pixels. For the screen’s centre, PRG supplied 2,200sqm of its brand-new Titan-X panels which were developed by PRG and Infiled this was supplemented with ROE MC-7H for the mid wing sections, plus ROE CB5 for the DJ Riser. To cater to the mass of stock, weight, power and pixel considerations that come with such a large single screen project, PRG designed a comprehensive control system, delivering a large yet flexible sync network solution for all artists.
For lighting, the main stage rig included over 1,000 fixtures, with 130 Universes of DMX, 6 x 400A Supplies and 26 km of cable. Fixtures included GLP X Bars, JDC1’s, Robe Pointe, Hybrid fixtures, and LED Bars. For audio, PRG supplied and distributed L-Acoustics K1, K2 and KS28 systems across the main stage and the delay towers which ran using L-Acoustics LA12X controllers and were monitored using P1 processors. Carrying it all were PRGs master riggers with a truss 3.3km long, and 410 hoists.
“The great thing about working with the 360° from PRG is that each department can draw upon its own wealth of expertise and resources, and each team comes together to deliver one exceptional event. This is a bespoke project, and so PRG built a bespoke team. Such a vast production really needed the internal workings and conversations between all our expert technicians to flexibly develop solutions smoothly. From a production point of view, this certainly makes things a lot easier and has definitely been appreciated on this show.” Yvonne Donnelly Smith, UK Sales Director Music.
PRG Middle Beast Team 2021
To match and deliver the increased scale of the 2021 festival, PRG mobilised its global workforce. Working over 3000 man days, 130 members of PRG crew headed to the event site from our offices in Riyadh, UK, Dubai, Belgium, Germany, and Spain.
“What I see we are doing here is we're at the very forefront of the formation of the entertainment industry in Saudi Arabia. We've insisted that our vendors have a Saudi Arabian presence because we can't continue to support events unsustainably. We have to get going here and everyone has shown a willingness to do this and PRG have now moved into Saudi Arabia.” – Michael Jobson, Executive Director – Events, MDLBEAST.
In the spirit of the Saudi 2030 vision, this focus on supporting the region and its wealth of talent is certainly shared by PRG. Thanks to our newly launched Riyadh office and warehouse, PRG now has a pool of regional assets and resources for future events. After proudly supporting the Saudi Arabian F1 Grand Prix in Jeddah and Soundstorm 2021 for MDLBEAST, PRG has established a regional depot which already houses a great selection of assets, building a foothold for accessible equipment in Saudi Arabia to deliver exceptional events in the future.
“Part of our drive within Saudi Arabia will be to make sure that we are enabling and empowering and recruiting local Saudi resources and training them to ensure that they develop the skills to help deliver the events of scale that we put on. And that's one of the key drivers where we've been aiming our expansion within Saudi over the last three years.” Bruce MacLean, Manging Director PRG Middle East.
PRG would like to congratulate and thank MDL BEAST, Production Glue and Silent House for this outstanding second edition of the festival and give special thanks to our incomparable global PRG team for their incredible work.
Founder, Chairman & CEO Jere Harris to take on new role of Executive Chairman & Chief Creative Officer
NEW YORK – Nov. 17, 2021 – PRG, the world’s leading provider of production solutions for entertainment and live events, has named Stephan Paridaen as CEO, effective Jan. 3, 2022. Paridaen currently holds the role of President & COO at PRG, leading its operations in EMEA & APAC since 2010. Simultaneously, Jeremiah J. (Jere) Harris will become the company’s Executive Chairman and Chief Creative Officer.
“There’s no one better prepared and able to lead the company than Stephan Paridaen,” Harris said. “Since arriving at PRG 12 years ago, he has demonstrated an exceptional passion for our mission and has focused on the continual growth of our business in the EMEA and APAC regions, while improving our operations and expanding our offerings.”
As Executive Chairman & Chief Creative Officer, Harris will work with and support Paridaen and the leadership team on continued excellence in areas that established the company in the first place and define its legacy: customer experience, technology and the mentoring and development of the best industry talent.
Harris felt that the timing was right for the CEO transition. He said, “We are at an inflection point for the company, the industry and indeed the world. After leading the company through the most difficult period in our history, we are now on solid footing. There is still much work to do, and I am confident in Stephan’s ability to realize the tremendous opportunity ahead.”
Speaking on behalf of the PRG Board of Directors, Lauren Krueger, Managing Director, KKR, said, “We thank Jere for his exceptional leadership of PRG and look forward to his contributions as Executive Chairman & Chief Creative Officer. We are confident that Stephan brings the strategic vision and operational focus needed to accelerate growth and profitability at PRG.”
Paridaen has led PRG’s growth in the EMEA region, establishing the company as a major presence on the entertainment and event production landscape there. Recent achievements include the development of new markets, such as esports; a network of digital and virtual production facilities across EMEA and APAC; and a significant expansion in the Middle East, a region actively positioning itself as a destination for entertainment and sports.
Before arriving at PRG, Paridaen was President, Media & Entertainment at the leading visual technology & systems provider Barco. While there, he played a transformative role in the converging technologies of video and lighting, the digitization of cinema theatres and LED display innovation.
Paridaen said, “It is a true honor to lead a company as rich in legacy and innovation as PRG. Jere Harris was among the first to see the tremendous power of technology to transform how audiences engage with music, TV and film, theatre, corporate events and more, and his founding mission now has greater relevance than ever. PRG is uniquely positioned for growth with its industry-leading team of people and global resources.”
Harris is a legendary figure in entertainment and event production. He began his career on Broadway as a carpenter’s apprentice and has since earned a Parnelli Lifetime Achievement Award, four Tony Awards, multiple Drama Desk Awards, an Olivier Award, and an Emmy Award for engineering. PRG, the company he founded in 1995, has grown into a global presence with 62 offices in 28 countries and an unsurpassed diversity of technologies and skillsets. In addition, it holds over 250 patents and trademarks and is responsible for innovation that has reshaped production practice in theatre, concert touring, TV, and film and more.
Expo 2020 Dubai, the first World Expo to take place in the Middle East region, officially opened its doors to visitors on October 1st showcasing architectural wonders and technology innovations from more than 192 countries.
UK’s contribution to Expo 2020 Dubai is the mesmerizing cone-shaped UK Pavilion with a circular façade which was created by world-renowned designer Es Devlin.
The 25-meter-high LED façade which is integrated into the wooden sculpture is designed to celebrate global cultural diversity and collaboration. The UK Pavilion uses an advanced AI learning algorithm developed in collaboration with Google Arts & Culture which allows visitors to add their word to a continuously changing Collective Message from humanity to the universe displayed on the LED modules.
PRG was appointed by Pico to deliver the engineering of the 2,000 customized LED tiles through our PRG Projects team, sourcing the bespoke LED technology via PRG China as well as the custom designed immersive audio system, designed by Polyphonia. The technology package was then installed by PRG in Dubai.
“This is one of the most remarkable projects that I have been involved with in my whole career,” says Frederic Opsomer, General Manager PRG Projects, “I have known Es for many years, and we have collaborated on several projects together. She is an amazing Designer, and I must say that this project reinforces her already stellar reputation. This breath-taking design of evermoving poetry, displayed digitally and integrated to illuminate the façade of the UK Pavilion was a beautiful challenge for us at PRG, and we are very proud to collaborate with her on this journey of innovation.”
This message of collaboration and international openness is reflected in the delivery of the project. The UK Pavilion is a truly global collaboration; designed in close partnership with Avantgarde, supported by structural engineer Atelier One and supported and executed by Pico International, delivered by our experts from across the PRG global network and finally executed on site by our dedicated PRG Dubai team.
Gavin Short, Senior Technical Project Manager for PRG in Dubai, said: “The UK Pavilion is an exceptional and unmissable part of the overall Expo experience, located in the Opportunity District and is clearly a space that will inspire visitors to the site.”
Expo 2020 is expected to attract 25 million visits, of which 70% are expected to be international visitors.
EMEA – April 20, 2021 • Production Resource Group LLC, (PRG) is known as the entertainment industry’s go-to production solutions provider for music, TV, film, corporate events, and theatre. Over the last year, the company has created a worldwide network 20 of studio environments, including locations owned and operated by PRG Alliance partners. Ideally suited for efficient, scalable production of pre-recorded and live content, each location is equipped with the most sophisticated gear and engineering to service its local market. These studios offer artists, brands and other creators a COVID-compliant setting and the resources to bring their visions to life. Beyond their responsiveness to today’s need for safety, they represent the future for digital and hybrid events.
“The studio environment has never played a more significant role, not only for legacy TV and film creators, but in music, corporate events and emerging fields like esports,” said Jere Harris, PRG Chairman & CEO. “Over the past year, we transformed spaces within our facilities—with every expertise and technology at hand—to serve that surge in demand, and we are seeing a very strong response from our customers.”
PRG Virtual Production Studios are located in Hamburg, Paris and Los Angeles. The PRG Digital Studios can be found all over the globe, including in "The EGG" in Brussels, London's trendy "Saatchi Gallery", Madrid, Dubai and Buenos Aires, Chicago, Las Vegas, Nashville, New York Metro, Orlando and PRG Alliance Partner Studios are in Budapest, Lisbon, Milan, Athens, Sao Paolo, Singapore and Zagreb.
Studios are strategically housed in the immediate vicinity of major facilities, putting both PRG’s inventory and technical expertise within reach, businesses, brands, musicians, filmmakers, and advertising agencies are given the opportunity to realize their projects with maximum security, expertise and cutting-edge technology.
Each studio has its own character, catering to the markets it serves such as music, TV/Film production or corporate event. An expert team is in place to supervise and staff each location, which all offer a variety of solutions for realizing productions and online events. PRG Digital Studios provide the perfect studio environment for pre-recorded or live broadcasts of a wide variety of digital event formats.
Select locations within the network are PRG’s Virtual Production Studios, which seamlessly combine the physical and digital worlds. Advanced technology solutions—including extended reality (xR), mixed reality and proprietary Enhanced Environments and Ncam® technology—are used to add virtual environments onto real stages. These Virtual Production Studios are equipped to host green screen, standard capture or xR shoots, depending on the needs of production. Here, limitless creative possibilities are available to cinematographers, advertisers, event producers and DPs. From entirely imagined worlds to realistic scenery and backdrops, any environment can be brought into the studio with options for real-time visualization of virtual elements. As a result, talent can interact with their setting in real time, while producers realize major savings in post-production and travel costs.
Whether a simple livestream, an online product launch, a virtual session, elaborate film, television spot or advertising production, our studios are suitable for almost any digital production. High-quality technology, expert engineering for multi-purpose suites and spacious guest amenities characterize the studios.
“What makes these studios so valuable is their location near the world’s major business and production centers, the range of technologies and people skill sets immediately available and our ability to bring all these technical solutions and workflow expertise elements together in-studio to realize the project vision of our customers,” said Stephan Paridaen, President & COO.
Visit our new microsite for all the details and info on our digital studios: studios.prg.com
About Production Resource Group
PRG is the world's leading provider of entertainment and event technology solutions and has the largest inventory of rental production equipment. PRG provides comprehensive and discreet services to an array of clients in the live music, TV/Film, Broadway, sports, gaming, corporate experiential, and live events markets. Clients and partners depend on PRG's innovation, experience, and depth of experience in audio, video, lighting, rigging, staging, virtual production and extended reality, and scenery and automation systems to bring their stories to life. With 65 offices across North America, South America, Europe, Middle East, Asia, and Australia, PRG has capabilities to provide services worldwide. PRG is owned by The Jordan Company and GSO Capital Partners and PRG Management. For more information, please visit prg.com.
PRG has already proven its expertise and know-how for the smooth logistics and set-up of COVID-related major projects in a very short time, with the provision of the technical infrastructure for the temporary COVID-
19 treatment centre, in two halls on the Berlin exhibition grounds. Following this, PRG Germany has also been entrusted with the set-up of a similar technical framework for the temporary vaccination centres at Tempelhof Airport and the Arena Berlin Treptow.
PRG is supplying the complete infrastructure for this, including:
IT and power cables
Floor plan & AV/IT planning
Special software solution: Management system for inoculation booth assignment
Digital signage (route guidance system via LED displays)
The rigging, which consists of a total of approx. 1.4 km of truss for both locations, is used to attach the fixtures for the comprehensive lighting, to lay and provide the IT and power set-up for the vaccination booths and the reception and care areas, as well as for the distribution of audio and video signals. As a special software solution, PRG supplied an automated vaccination booth management system, so that the booths are efficiently utilised during operation, minimising waiting times for patients and providing medical staff with an overview of occupancy at all times. PRG also developed a digital signage system using LED screens to help visitors find their way around. An area-wide public address system ensures that announcements can be made.
These temporary installations are carried out in close cooperation with the Berlin Senate Administration for Health, Care and Equality (GPG) and the Robert Koch Institute (RKI), which ensures that the vaccination centres (also in accordance with the Covid protection rules) are ready for operation as efficiently as possible and within a short time. The challenge for all parties involved, but especially for PRG as the technical service provider, is to ensure planning permission is in place, plan the movement and disposal of large quantities of equipment and also personnel, and ensure the installation is managed on site within a very tight time frame. The two temporary vaccination centres are expected to be completed on schedule by mid-December. PRG Germany will then support the vaccination centres with technical staff on site for the entire duration of the vaccination process.
Faced with the magnitude of the global health crisis linked to the spread of COVID-19, Production Resource Group, LLC (PRG) is putting its skills to work to make a difference in the fight against the virus in Europe and The United States. Known for live event, entertainment and scenic production PRG is leveraging its know-how to help patients and health workers in Berlin and New York by crafting face shields and building a temporary hospital.
“We are responding to the rapidly changing needs of our customers during this emergency, and, with projects like these taking shape around the globe, we are actively at work in the fight against the coronavirus. PRG has resources with direct applicability to this important cause, and we take great pride in playing a role,” said Jere Harris, PRG’s Chairman and CEO.
New York Personal Protection Equipment Production
PRG Scenic Technologies in New Windsor, New York, alongside two other local sub-contracting companies, is working in partnership with NYU Langone Health to manufacture face shields for health workers on the frontlines of the COVID-19 crisis in New York City. The project aims to produce close to 300,000 pieces in just under two weeks.
“We’re proud to be a part of this initiative and hope to continue to help those who are aiding in this crisis,” said Mark Peterson, General Manager who is leading this effort. “By utilizing versatile production methods and intelligent design and in working with Local 311 stagehand labor, we’re going to be able to turn out these shields in record time.”
The team has reworked traditional production line assembly to adhere to guidelines for social distancing to ensure worker health.
Temporary Overflow Hospital in Berlin
PRG Germany has been assigned by the Senate Administration for Health, Nursing and Equality, to fully equip a temporary hospital in Hall 26 at the Berlin Expo Center. The ‘Corona - Jafféstraße Treatment Centre’ will serve as an overflow hospital receiving respiratory patients who can no longer find a place in Berlin’s clinics.
Construction started on March 30th and the hospital is targeted to become operational in approximately 20- 25 days and it will operate for as long as necessary. In cooperation with the engineering office Genius, PRG will deliver and install lighting, truss and hoists for the suspension of the lighting fixtures, gas and water pipes. Furthermore PRG also delivers the IT infrastructure and approximately 25 tons of cabling for the basic supply of electricity to the different beds, including the medical equipment.
“PRG is taking its significant resources directly to the battle against COVID-19. We are proud to support this temporary hospital and hope to help bring the global pandemic to an end,” says Stephan Paridaen, President and COO.
For well over a decade PRGdeltasound have been leading the way for specialist Event Communications in the Middle East.
Our technical experts have helped bring ‘Show Communications’ to the forefront of live events industry. We have worked hand-in-hand with the relevant authority (TRA in the UAE) to provide a full service of two-way radios and communications equipment to suit any scale events.
But integrated communications is more than just radios. With the complexity of event production forever changing, large-scale events are now often running across multiple venues simultaneously and combining multiple teams with one common system. Producers and show-callers are demanding more reliable and intricate configurations with enhanced intelligent networks for greater functionality and adaptability.
PRG do this by offering technical solutions across three main service types.
True show communications systems - analogue and digital wired and wireless, full duplex show comms systems, large scale digital matrix solutions.
Radio systems - Approx. 700 analogue and digital handheld radios, Repeaters and model units, TETRA (terrestrial trunked radios) systems, user accessories for all models, registered frequencies with the TRA. Ability to provide simple conventional systems, up to large scale wide area trunked systems.
Event networks and signal distribution - Show critical LAN deployment for all departments, Ring / Star / Mesh redundant audio / video distribution, SMPTE / FSK Timecode wired / wireless distribution / conversion, Lighting / laser networks.
On many projects the communications engineers are first on-site and the last out on a derig. They interact with every member of production from Producer to Stagehands, so the ability to collaborate and engage across all levels of crew during the lifecycle of an event is a high priority.
Ultimately the event communications experience our clients have is superior. We do this by offering full-scale service and networking solutions to local and international clients, as well as the dry hire stock to the wider industry. All of this is undertaken whilst maintaining the need to comply with local regulations in different markets.
The PRG team have played a crucial role in the region’s most impressive occasions, from the annual New Year’s Eve spectacular on the Burj Khalifa, the record-breaking fireworks extravaganza in Al Marjan Island in Ras Al Khaimah and many large-scale regional special events. The complex communications infrastructure and its capabilities that is installed to deliver these events is astonishing.
Last month, PRG were on-site for one of the European Tour’s premier events, the Abu Dhabi HSBC Championship presented by EGA, a Rolex Series Event. We were engaged to facilitate full event radio communications for the four-day event, held in the UAE capital.
The scope requested by IMG, the event organiser, was to provide dependable and intelligent event communications coverage for the two square kilometre site located in the centre of Abu Dhabi. The area is quite a challenging RF environment, and careful attention had to be made during frequency planning and system deployment.
Meeting the needs of our brief PRG deployed a spectrum efficient trunked Capacity Plus system to support 200 digital handsets. This allowed the tour management to execute the delivery of the event with seamless communication for their crew via 15 different talk groups. As well as the television broadcast teams to communicate across the site.
PRGdeltasound Technical Manager Liam McGrath explains, ‘Having a trunked system ensures total flexibility and constant clarity for the users. The system is classed as a ‘polite’ radio system, in that if any of the repeaters experience any interference, the repeater will momentarily exclude itself from the network to prevent any clash with the other system.
‘Once the interference has passed, the repeater will then re-instate itself back into the system, with no effect on the users. This process is automated, although each event requires setting up differently depending on other known systems, as well as the existing RF and ambient background RF levels in the area’, said Liam.
Being able to offer this type of reassurance to clients is the cornerstone for the event communications department and the integrity of the service we offer is well known throughout the region. The repeated encouraging and gratified feedback from clients regarding the event communications post event, is also a testament to the creative and pragmatic mindset of Liam and team to design and install these networks.
Liam adds, ‘one of the most exciting aspects of these technologies is that we can offer an almost unlimited configuration depending on the client’s requirements.
‘We can offer everything from a simple box of six radios with a few of channels, right up to city-wide trunked digital system, with hundreds of handsets, dispatch centres, call recording, emergency systems, plus links into our show communications systems.
‘Thankfully, as a business we have been given some of the most challenging briefs ever attempted to date, and this has allowed both the team and the technology to grow so that we can deliver, whatever the request!’ said Liam.
Contact the team of specialists at PRG to help plan premium communications for your next event. firstname.lastname@example.org
December 19th to 21st, 2019, are dates that EDM fans in Saudi Arabia will not easily forget! The very first edition of the MDL Beast Fest held in the capital, Riyadh, was an immediate hit. The stellar line-up included 28 International music acts, such as Tiesto, Steve Aoki, David Guetta, Martin Garrix, and 24 home-grown Saudi Arabian DJs including DJ Duo Dish Dash and EDM DJ Cosmicat. PRG is proud to have provided 360° technology support and production services to this.
From a creative dream to technical reality
The record-breaking festival took place at a purpose-built venue on the outskirts of Riyadh, Saudi Arabia. Entertainment offerings were split across five stages delivering a truly spectacular event. PRG was the proud provider of 360° technology and production services for this remarkable first of its kind and it proved a real showcase, demonstrating the collective capabilities of the PRG teams from Dubai, UK, Belgium, Germany and France and their ability to collaborate in making that creative dream a technical reality!
MDL Beast is a festival of superlatives. The PRG team set up a total of 480 tons of equipment on-site — audio, lighting, video and rigging for the five primary stages — but it’s not all about the gear!
For this world-class and amazing first in the region, PRG has come together as a global team to deliver production excellence across all disciplines. This is what PRG is all about…it’s all about our people!
5 stages, 1 big immersive experience
More than 400,000 visitors immersed themselves across the 5 performance arenas, each of them beyond spectacular in terms of scale and visual impact! This, together with a mix of art & cultural zones, fashion activations and food & beverage outlets created a fantastic festival setting.
“We delivered over 3000 square metres of high resolution LED Screens across the festival site, from the impressive and Guinness World Record winning main stage, reaching some 37 metres high, to the immersive 360 degree video performance zones, the scale of this event was truly mind-blowing ”, explains Niel Beelen.
PRG in the Middle East
The supply of state-of-the art equipment was simply one aspect of our scope of work for MDL Beast. Added to this technology was the supply of a diverse range of technical specialists from the across the PRG world.
“PRG is all about technical production services. In a short time-frame our teams across three continents were able to come together team to deliver a truly mega event. MDL Beast was a great festival and we are really proud to have played a part in making this a success!” says Stephan Paridaen, CEO of PRG Group, who was in Saudi Arabia for the occasion. Paridaen continues: “We are really proud to be supporting the vision of 2030, delivered by the Saudi Arabian Leadership, has a focus on culture and tourism, sports and entertainment and what better example than this amazing event, MDL Beast!”
PRG wants to thank and congratulate MDL Beast LLC and Sela for this incredible achievement and to our fantastic global PRG Team.
National Day celebrations don’t get any bigger than in the Middle East and this year’s 48th year of marking the foundation of the UAE honoured the legacy of our ancestors. The impressive event showcased a collection of patriotic performances created by renowned Artistic Director and Executive Producer Catherine Ugwu.
PRG audio and lighting teams were engaged by event producers Betty Productions for this year’s spectacle at Zayed Sports City Stadium in Abu Dhabi.
Having provided the audio services for the UAE National Day events since 2011, PRGdeltasound team are well versed in requirements of the venue and the expectations for special events of this calibre. This year we worked closely with Auditoria to produce a polished sound system consisting of L-Acoustics Kara hung from the stadium roof, K2 ground stack units, SB28s and 168 5XTs. Throughout the VIP area we also included our classic Syva subs for an immersive experience. Handling the playback was the Ovation System and two of our DiGiCo SD5 consoles.
The lighting was a collaboration with our colleagues from PRGUK with support from our team of locally based lighting experts and technicians and the design team at WoodfroffeBassetDesign. The comprehensive package included more than 700 lights, including PRG proprietary products - BestBoy, BadBoyband Icons as well as other fixtures like BMFL Blade and Washes, Ayrton Khamsins and Perseos.
PRGdeltasound were excited to be working with Dave Lee and the team at Imagination last week on the Jaguar Land Rover stand for the Dubai International Motor Show.
The initial press launch at the event was the main highlight, with sound design by Imagination configured through Soundvision for an L-Acoustics package. The suite consisted of MDT 108 flown fills and SB28’s fixed above the truss system. To support the visual elements of the stand separate systems of flown X15s, SB18s were installed to present separate content for each experience.
PRGdeltasound’s team said it is sometimes all too easy to simplify a short show like this, especially when it appears simple from the outside. Treating each loudspeaker with its own circuit and console output gave full control over timing and imaging which helped make Jaguar Land Rover stand out from the competitors particularly from an audio perspective.
Utilising a Shure Axient Show Link System, enabled secure technical control of the RF system, which is often difficult in tradeshow environments. By allowing the engineers to switch transmit and receive frequencies when possible interference is detected, enabled full control for the production team during the presentation period, predominantly for the crucial radio mic, in addition, supplying spare beltpacks on each presenter served as a second level of redundancy.
Following the wrap up the team said the show was really smooth and successful, another happy client and a happy crew. The Imagination team were a pleasure to work with.
PRGdeltasound has invested in 48 channels of Shure’s Axient Digital wireless quad receiver through NMK Electronics as part of a continual effort to increase its show inventory. The purchase is complemented with ADX1, AD1, ADX2/KSM9 and AD2/KSM8 TX bodypack and handheld transmitters in addition to three AXT600UK Axient Spectrum Manager systems.
‘We work on a lot of shows now that need high levels of redundancy, so the ADX1s and ADX2s dual frequency, along with the Showlink and Spectrum Manager, enable us to scan and have frequency backups for single artists on the same unit,’ commented PRGdeltasound’s director of projects, Al Woods. ‘Our clients are becoming more tech savvy and understand the implication of a single point of failure. RF is no exception and currently no other manufacturer really offers a system with such redundancy.
‘Now when we double pack people with ADX1, we not only have redundant hardware but the ability to frequency hop within each pack,’ he furthered. ‘The scanning system and the way that the Showlink works is also pretty cool, while the systems are never in the office which is also great from a business perspective.’
‘The existing RF wireless spectrum is becoming more challenging day-by-day and the most efficient way to combat this is by adding a Shure Axient Digital System; we are overwhelmed with the response that the Axient system has received across the Middle East,’ stated NMK’s Shure product manager, Shajahan K.K. ‘It is without question becoming the industry standard and clients are acknowledging the benefits that the Axient system brings to their shows and productions.’
The PRGdeltasound complete Axient system was recently deployed on some very successful high-profile large events. ‘We have a really good business relation with NMK Electronics and their support, which is integral in this region, is great,’ concluded Woods. ‘Unlike other regions, technical requirements can be very last minute and reactive, so flexibility and prompt reaction time is something we love about NMK.’
An inspiring event designed to bring together all our regions from around the world in one location, to share and develop our unique global offering.
PRG Unite has been devised with the specific intention of gathering all of our international teams together, to discuss our global offering for the future. PRG globally is the leading technical solution provider for the event industry and is constantly looking at how to best assist our clients across the world, helping them grow and develop exciting activations. The PRG Unite event enables us to discuss future challenges and strategies while combining our resources and expertise as one team.
The event will enable each of our regions (United Kingdom, Belgium, Germany, France, Spain, Netherlands, Japan, China, UAE and United States) to showcase their very best corporate projects, detailing to our clients the processes from strategic planning to event delivery, allowing our clients the unique opportunity to share our knowledge and best practice which enable us to hold such a world-renowned standing within the industry.
This insider view is sure to be a unique and inspiring insight into the future of how PRG will work with its clients on a global scale. Speaking about the upcoming PRG Unite event Richard Williams - PRG UK Chief Executive Officer commented:
“We felt this would be a fantastic opportunity for our UK customers to meet and talk directly to all our global PRG colleagues in one place. Allowing them to understand how PRG can help support and work together to provide global solutions.”
End of press release.
About Production Resource Group:
Production Resource Group UK Ltd.
(PRG) is the world’s leading supplier of entertainment and event technology to a wide range
of markets, including corporate and automotive events, concerts, special events, theatre,
television and film, trade shows and installations, such as theme parks, museums, retail stores
and performing arts centres. PRG provides integrated services and equipment, including audio, video, lighting, rigging, staging and scenery and automation systems, for these markets from more than 40 offices in North America, South America, Europe, the Middle East, Asia and Australia.
Post Malone, who has captured the zeitgeist through his unique genre-blending musical style and introspective songwriting, is on a global tour. PRG is supporting the superstar worldwide by providing 360 concert touring services, including sound, video, lighting and rigging.
One PRG team
The initial contact and contract in the USA was taken care of by VER, which recently joined the PRG family. Their expertise with big productions in the USA has been indispensable for this tour. Thanks to its unique global presence and network, PRG is able to provide worldwide 360° touring services and apply the same high standards in all countries, across continents.
The crew comes from both the US and Europe and can count on local support and gear in any of the countries on the tour’s agenda.
Production Manager for Post Malone, Dennis Danneels, put it this way: “The PRG team, between Los Angeles, Vegas, Germany and the UK, were basically just taking the project and handing it off like an assembly line all the way down. We were taking advantage of all these different time zones to be able to complete this project in time. People were working right until the last minute of load-in.”
Global reach, local support
For the European part of the tour, our UK and German teams joined forces, working closely together, with UK providing video and light and Germany being responsible for the sound. Thanks to their ample experience in cross-national productions and great communication, this resulted in a seamless and smooth collaboration in which the client benefits from both the scale of PRG Group and the local presence and understanding of the market in each country the tour passes.
Stephan Paridaen, President and COO of PRG says: ‘from day one, this project has been about a collaboration to define the best, most fully integrated technical production solution that realizes the artist’s creative vision. We take that even further and service the tour globally on the ground with local, highly experienced crew and state of the art gear. It’s a service and a 360-degree solution.’
Video Crew Chief ‘Topher’ (Christopher Davidson) was delighted about the seamless support in the various countries. “One advantage of having a worldwide support system, like you have with PRG, is that I am confident that I can go anywhere on the globe and have the same caliber of people, gear, and the same support virtually 24/7 that is required in this industry.”
A new standard in large-scale concert touring
This cutting-edge approach to servicing large-scale concert tours on a global level is made possible by PRG’s unique ability to combine high standards of gear with specialists who work seamlessly together.
“There is incredible skill level with the PRG crew. The gear has been consistent day in and day out. We’ve had very, very few failures, and this is all the stuff that we ran for almost 24 hours a day for three weeks,” Danneels adds. “I’m really pleased with it from a financial stand point, it made a lot of sense, and it saved a lot of money.”
PRG wants to thank our client PostyCo and PM Dennis Danneels. We would like to extend our appreciation for our own Burton Tenenbein, responsible for the overall AE and lighting kit, Brent Dannen, who took care of the tour’s sound, and Mike Drew, supporting the tour’s video package. Also, a big thank you to the whole
EMEA – April 30, 2019 - Production Resource Group LLC (PRG), the world’s leading provider of entertainment and event technology and solutions, announced today that it will integrate its global research and development efforts into a new operating group, PRG Innovation. PRG Innovation will encompass efforts in Belgium, China and the United States which include facilities in Dallas, New Windsor, New York and Los Angeles. By connecting its people, assets and innovation initiatives – including PRG Projects, PRG Research and Development, and VER product development initiatives – the company will maximize its technological impact on the industry.
PRG Innovation will be led by Chris Conti in his new role as the company’s Chief Innovation Officer. Conti has experience in concert tours, tradeshows, corporate events, TV shows and special events like the Olympics and Super Bowl Half-time shows. As Product Manager for PRG proprietary luminaires, he led the development of the highly successful Bad Boy® Spot and Best Boy® Spot fixtures, as well as PRG’s Emmy-award winning GroundControl™ Followspot System. Conti is listed as an inventor on 15 U.S. patents.
Additionally, Clay Powers will become Chief Operating Officer of Innovation, overseeing all financial and logistical aspects of both proprietary product development and custom show solutions. Gary Boyd, Chief Operating Officer of EMEA, will have ongoing responsibilities related to product-development operations in Europe and China. Frederic Opsomer will continue to lead the Belgian team in developing groundbreaking new technology in LED and video, and Simon Kayser will continue to lead operations in Shenzhen, China, which are instrumental in sourcing video and lighting technology. Anne Johnston, Vice President of Marketing and Product Strategy, will collaborate with PRG Innovation on all aspects of marketing, from product ideation to roll-out.
“PRG Innovation brings all of our talent focused on product development into a single, global team, allowing us to anticipate market trends, move with agility and align product development with our larger strategic objectives,” said Jere Harris, Chairman and CEO of PRG. “I believe that our investment and performance in market-driven innovation is one of the most powerful points of difference separating our brands from the competition. Now, that advantage will become even more significant.”
In every market PRG serves from music and theatre to television, film, broadcast and corporate events, it has defined itself as the innovator in technology, responding to a client request or an industry need. With more than 170 issued patents as well as 70 trademarks, the company’s legacy of proprietary technology has opened new creative possibilities, improved safety, created cost efficiencies and reduced environmental impact. Examples of PRG’s industry-changing technology include:
Ground Control™ Followspot System: A high output followspot that can be safely operated remotely from the ground from distances up to 2,000 feet. Gives designers creative freedom to put followspots in places that were either previously unusable or involved complex rigging.
PRG SpaceFrame®: A touring frame design that seamlessly integrates LED panels for operational efficiencies and creative possibility. The carbon fiber frame is lightweight, collapsible and fully wind braced, allowing for a free-form approach to stage designs.
Pure10: A revolutionary lightweight and highly transparent touring LED screen. Printed circuit boards (PCB) are sliced in strips and turned 90 degrees with the LED mounted on the side, resulting in 75 percent transparency and allowing artists to interact with video content in real time.
Mbox®: A family of media server products that are affordable and easy to use. Mbox software offers powerful and flexible control of video content by working seamlessly with media playback, composition, effects, and transitions. The user interface provides fast and intuitive setup for outputs and content positioning.
Front Row Cam: A robotic, periscope solution that provides a low camera shot of the sports playing field. At just 6 inches wide x 16 inches deep x 32 inches high, this custom designed system, developed with ESPN, is equipped with a telephoto lens for use in baseball or a wide version for use in tennis and other sports.
PRG Stage Command® System: An automated, cue-based motion control system that gives operators the ability to execute the most complex motion control cues with accuracy, repeatability and unparalleled attention to safety. Provides seamless transitions of scenery in full view of the audience.
Bullet: A family of focusable, compact LED luminaires available in White Light, Daylight and UV versions. Offering high output with precise beam control, the adjustable focus mechanism requires no lens change, no tools, and is lockable for permanent installations.