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PRG Alliance at Infocomm Sao Paulo 2016

PRG Alliance hosts events in Sao Paulo for technology display and information exchange

PRG Alliance welcomed Brazilian event producers at its Regional Summit and at the exhibition Infocomm Sao Paulo 2016.

The 2nd PRG Alliance Regional Summit in Sao Paulo was held on 9th May, and brought together 30 local event producers. The two main topics were innovations in customized LED solutions from PRG Projects presented by Luciana Rosa, PRG Alliance Account Manager, and the influence of sound design in marketing and events as a Sound Branding by Zanna Lopes, founder of Zanna Sound. The attendees also could check out the new equipment from the companies Crialed Producoes Visuais, LPL Professional Lighting and Loudness Sonorizacao – all PRG Alliance members in Brazil.

In the same week PRG Alliance was present with a booth at Infocomm Sao Paulo, the largest exhibition for professionals in the audio sector, video and automation in Latin America. The 2016 edition received more than 8000 professionals in the convention center Sao Paulo Expo between 10 and 12 May. The occasion was important to showcase the global support of PRG Alliance for the Latin American event producers, and also to display the new 1.9mm indoor LED panel from Crialed Producoes Visuais.

PRG Alliance has other events and training programs planned in 2016, as the participation at LDI Las Vegas on 21-23 October and technical discussions exclusive for the members.

PRG Alliance booth at Infocomm Sao Paulo 2016

Zanna Lopes during her presentation on Sound Branding at the 2016 PRG Alliance Regional Summit in Sao Paulo

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PRG Alliance in Eastern Europe

PRG Alliance extends its reach to Eastern Europe

The new members in Poland, Hungary and Romania will support growing PRG Alliance demand for technical production services in the region.

The market is changing and major producers are bringing more projects to Eastern Europe. The region is hosting major international events in segments such as sports, music festivals and corporate events.

In order to keep up with this demand, PRG Alliance welcomes two new members to its international network: ARAM Multimedia in Poland; and Visual Europe, covering Hungary and Romania.

ARAM is one of the largest companies in Poland specializing in full production solutions with an emphasis on event design; creative video technology applications; and project management for large scale events, offering a wide range of services from concept to delivery.

Visual Europe is a new group in Hungary created by the merger of the companies DCN Rental and AV Control. The company today is owned by Garangold Venture Capital Fund, a private equity fund that is now investing in new technology, and soon in the acquisition of another company in the country. They will open a new office in Romania to follow its vision to be the largest technical event production company in the region.

The two companies explain the benefits in being members of PRG Alliance: “Now that we have invested in the creation of Visual Europe as one company, we need to have a strong partner in Europe to learn from them and to generate new business opportunities for both parties. We believe that our clients will be the ones to gain from the application of the technical knowledge we will get from the relationship with the other members”, says Szabolcs Botond, CEO of Visual Europe Group.

“ARAM has a similar strategy as PRG as we can support larger, more complex productions. We see a lot of synergy also with the other members of PRG Alliance and we believe this partnership will bring many benefits for both Polish and international markets”, comments Rafal Mrzyglocki, Managing Director of ARAM Multimedia.

“We are pleased to welcome these new partners in Eastern Europe,” said Tom van Hemelryck, PRG Alliance Director. “Our clients and Alliance partners are seeing a growing demand for events across the region, and the addition of these new rental suppliers to the PRG Alliance ensures we can expand our high quality of service into even more countries.”

The partnership has already started with the companies collaborating with the PRG Alliance members for support in productions in their regions and abroad across this busy summer season.

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PRG Alliance collaborations - Spring 2016

PRG Alliance support in Korea, Portugal and in Italy brings up the spring colors

PRG Alliance members do great events all year long, but three of them deserve special attention. During this spring PRG got the support from the PRG Alliance members in Korea, Portugal and in Italy to deliver outstanding productions.

The second Condé Nast International Luxury Conference held in Seoul on April 20th and 21st 2016 focused on the future of luxury, and the role of Northeast Asia as a new hub for fashion. PRG’s services included full turnkey solutions in Audio, Video, Lighting, Rigging, Staging and Scenography for this event.

PRG China’s technical director Simon Kayser led the project counting on PRG Alliance members Ally & Co. and Total Korea Lighting & Sound Co. to deliver the most optimal solution. The hard work paid off with a smooth operation living up to the client’s expectation.

Condé Nast Luxury Conference, Seoul, 2016 
Photo: Copyright InDigital Media Group

Portugal was the stage of Rock in Rio, a large music festival originated in Rio de Janeiro. Since 2004 PRG provides lighting and video technology at festivals in Rio de Janeiro, Madrid, Las Vegas and Lisbon.

The 2016 edition marked the 30th anniversary of the festival and received more than 329 thousand people in two consecutive weekends of May in Lisbon. This time PRG had support from the company FX Road Lights – one of the main audiovisual suppliers for music concerts in Lisbon and part of PRG Alliance.

Rock in Rio Lisboa 2016
Photo: Production Resource Group

Another great impression was delivered in Italy on 11-13 May, on a show projected into the most remarkable building in Rome: the Coliseum. The spectacle was called “Colosseum Light Message – Love to Humanity, Love to Earth” and celebrated the 150th anniversary of diplomatic relations agreement between Italy and Japan.

PRG Alliance member STS Communication and New Light Group managed the entire technical production of the event - including projection mapping, audio and lighting systems, generators and scaffolding. They provided full support to the Japanese producers Motoko Ishii e Akari-Lisa Ishii, long term clients of PRG Japan and also the producers of similar shows in France, Germany and Switzerland.

Colosseum Light Message
Photo: STS Communications and New Light Group

“We are happy to see more collaboration among PRG Alliance members” says Tom Van Hemelryck, PRG Alliance Director. “The clients appreciate the initiative to look for local support in expertise, equipment and crew. It optimizes the project costs and brings to the event a local knowledge that is very important when doing events abroad”, he concludes.

See more pictures in our slideshow.

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PRG Alliance 2nd Anniversary at Prolight+Sound 2016

PRG Alliance Marks 2nd Year with Summit at Prolight + Sound Frankfurt 2016

Production Resource Group, L.L.C., (PRG) recently marked the two year anniversary of its global partner network program with the second PRG Alliance Summit. Under the theme ‘Gearing Up For Success’, the Summit took place during the Prolight + Sound 2016 trade fair at the Festhalle Messe Frankfurt.
Since its inception, the PRG Alliance has grown in both size and reputation, and now offers technology, services and support to event producers in a total of twenty five countries.
The PRG Alliance Summit is already a key date on the calendar for members, allowing them to meet face to face, share knowledge and best practices, and increase their collaboration. The location of the Summit at Prolight + Sound also enables them to meet at an event where the newest and most exiting technology is on display.
This year’s Summit included a presentation of the PRG Alliance’s future plans from Alliance Director, Tom Van Hemelryck, and Account Manager, Luciana Rosa, which include expansion into new regions, opportunities for training, and the aim to include a wider variety of service companies.
After the introduction, members of the Alliance shared their experiences and knowledge acquired during the past year, including a custom-shaped large-scale LED floor and wall for concert touring; special lighting for fashion shows; and the logistical issues facing shows located in unusual or remote locations. 
Following this the PRG Projects team shared examples of their work with custom LED projects for major opening ceremonies including wireless hex panels and pixel tablets seen by millions around the world.
“Watching the presentations, we see the potential applications for these technologies in Italy – we are always eager to bring new services to our clients and we see the potential for customized LED solutions in our market,” commented Alessandro Rossani, CTO of STS Communications in Italy.
Members also enjoyed a presentation from Chris Reed of Restless Communications on the best ways for technical production companies to use social media to promote their brands; and this was followed by sessions from Minesh Pore, General Manager of Pico Europe on working with corporate clients and managing expectations, and Lee Charteris, VP Operations, Flash Entertainment on the challenges of producing concerts and events in emerging markets.
The Summit concluded with a dinner in the Festhalle which further enabled the members to network with each other.
“We see how the PRG Alliance is well established and continues growing through making personal connections between the members and with the market,” said Tom Van Hemelryck, Director of PRG Alliance. “We carefully select the members and I am happy to have such an unprecedented group of companies with high-quality technical production services working together on several events in the last year – success always comes from collaboration.”

Members at the 2nd PRG Alliance Summit

For more information on PRG Alliance visit


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PRG Logo

PRG XL Video opens new branch in Austria

PRG XL Video, event service and event technology specialist, has opened its new branch in Vienna, Austria. The new location allows for closer proximity to Austrian-based clients which include companies, agencies and institutions. 

PRG XL Video in Austria will be managed by Christian Wymetal and René Rarrel. The experienced LED specialists join the company as directors of “Outdoor LED” and will be the main customer contact. Due to their extensive experience in the field of international sport, the main focus of the new branch will be Outdoor LED and sporting events. 

The new branch allows Production Resource Group to be physically present in the Austrian market. “Austria is an attractive market for our company“ says Carsten Zwerg, member of the board at PRG, “With Christian Wymetal and René Rarrel we have found two very knowledgable specialists who complete the Austrian team and enable us to support our customers nationally and internationally. We are pleased to have them on board.“ 

Christian Wymetal and René Rarrel will be present at (the) PRG XL Video (area) in the “Festhalle“ at the Prolight + Sound in Frankfurt.

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PRG Alliance Annual Summit 2017

Date Confirmed for PRG Alliance 2nd Annual Summit

A reunion of all 16 PRG Alliance members is scheduled for 5th April during the Prolight+Sound exhibition in Frankfurt. 

The Prolight+Sound is one of the most important international exhibitions for the event and entertainment technical production industry and it is the perfect place to host the second PRG Alliance Annual Summit. The focus of the meeting is on growing the members' business through the right tools, services and innovation. An exclusive content was prepared to explore this subject, with lectures and discussions in cases presentation, marketing and sales best practices and innovative solutions in technology to serve the evolution of the market. 

"This is an unique opportunity to have all members together in the same room." says Tom Van Hemelryck, Director of PRG Alliance. "We want each member to take home valuable learning from the summit to apply to their daily business." 

This is the first event for the members in 2016, but there is much more to come this year. Each region will have it's own customized regional summit with programs to cover specific needs in each region, as Health and Safety standards in South America and Rigging solutions in Asia. 

"We've done these events in a smaller scale in 2015 and we saw the need to invest more in regional workshops and training programs now that the number of members is growing". continues Tom Van Hemelryck. " We already have a great group of companies in the PRG Alliance and we want each one of our members to be even better". 

Note: The 2nd PRG Alliance Annual Summit is an event for members and invited guests only.

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Touareg Prod, Morocco

PRG Alliance announces new member in Morocco

Touareg Prod’ joins the leading global network for technical event production.

There is one more pin in the map of PRG Alliance’s global reach – they are now present in Morocco with the addition of its new member Touareg Prod’. 

Founded in 2001, Touareg Prod’ offers a range of sound, lighting, rigging, and backline solutions to entertainment industry customers as concerts, TV shows, sports, corporate and private events. The company has now about 70 technicians working full time, a head office in downtown Casablanca and a 2,000 square meter warehouse in the industrial zone of Casablanca.

“I am certain that being part of the PRG Alliance will help Touareg Prod’ to do even more amazing things,” says Squalli Farid, Partner/Owner of Touareg Prod’. “We have been in close collaboration with some of the PRG Alliance members already for a few years but now that we are officially in the group we can’t wait to partner with all the members and welcome international events in Morocco, as well as getting the support for our clients abroad.”

Touareg Prod’ is very eager to fully participate in all PRG Alliance activities and to bring as much technical knowledge and business opportunities as possible to Morocco. “We are very busy with several projects recently. It gives us confidence that now is a good time to invest in our business expansion and join PRG Alliance,” continues Farid.

“Morocco was a natural extension to our presence since it is an important destination for corporate events and concert touring in North Africa,” says Tom Van Hemelryck, Director of the PRG Alliance. “We are happy to welcome such a proficient player as Touareg Prod’ to our global team.”

With this new addition to its member’s pool, the PRG Alliance is present today in 25 countries in all continents. The complete list of participant companies and news are available on the PRG Alliance website:

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PRG Alliance-Sound-and-Visual

Greek Company Sound and Visual joins the PRG Alliance

Sound and Visual is ready to give support to the PRG Alliance with high quality services in audiovisual, lighting, rigging, and translation systems

Greece is a great destination for corporate events, with year-round favorable weather conditions, beautiful nature, and a large number of hotels and conference facilities. The company Sound and Visual - K. Papathanasiou S.A. was invited to join the PRG Alliance due to its wealth of experience in providing technical production services for corporate events and conferences in Greece, such as the EHRA 2013 (European Heart Rhythm Association) and the meetings during the Greek Presidency in the EU in the 1st semester of 2014, showing professionalism and attention to details in their integrated solutions for all technical needs. Sound and Visual also offers services for the live music and television markets, with large events as Mad Video Music Awards, Ermis Awards and others in their portfolio.

Sound and Visual is joining the PRG Alliance to be able to provide their clients with an even higher level of service taking advantage of new opportunities to access high-end technology equipment – following their commitment to focus on technology and new media.

“One of the major values that Sound and Visual embraces is teamwork,” says Konstantinos Papathanasiou, CEO of Sound and Visual. “The company is keen on sharing knowledge with the top professionals in the event industry around the world and on the opportunity to be able to cooperate with them in Greece and abroad.”

“We have been collaborating with Sound and Visual for many years and it is a great pleasure to have them in the PRG Alliance now”, says Tom Van Hemelryck, Director of the PRG Alliance. “Our members’ international clients who choose Greece for their events can count on high-level local support now and dedicate more of their budget to event technology rather than to transportation costs.”

Greece is a promising and continuously increasing market in the event industry and the presence of PRG Alliance in the country can contribute directly in leading it to excellence.

The PRG Alliance today has members in 24 countries – the complete list of participant companies and news are available on Alliance website:

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PRG Takes Home Both an LDI Product Award and a Parnelli Award as “Video Company of the Year”

PRG Wins Big in Las Vegas

PRG Takes Home Both an LDI Product Award and a Parnelli Award as “Video Company of the Year”

This past weekend, Production Resource Group, L.L.C. (PRG) took home two big wins on Saturday night while exhibiting at LDI 2015 in Las Vegas, NV.  Following an enthusiastic response and non-stop crowds in the PRG booth all Friday and Saturday, the LDI team was awarded the LDI Best Debuting Product – Staging and Rigging for the new PRG GroundControl™ Followspot System. Presented at the LDI Awards event on the show floor and accepted by PRG Product Manager for Luminaires Chris Conti, who thanked PRG’s Technology Development team, based in Dallas. He also thanked the industry colleagues who contributed feedback during development, especially Lighting Designer Bob Barnhart and the Full Flood team for their inspiration towards developing this revolutionary product.

The PRG GroundControl Followspot System allows the spot operator to be in a remote location up to 2,000’ away while operating a high output PRG Bad Boy® Spot automated luminaire as a followspot. GroundControl quite literally places the spot op safely on the ground and the physical footprint within the rig of the luminaire is just 30 inches round and weighs only 172 lbs. Because of this small footprint and low weight, followspots can now be placed in a wider variety of positions than they ever could before, reducing the weight and cumbersome challenges sometimes faced when incorporating a followspot into certain designs.

Later in the evening at the 15th Annual Parnelli Awards, a gala event and dinner held at the Rio Hotel & Casino, PRG was named the Video Rental Company of the Year. The Parnelli, named after Tour & Production Manager Rick ‘Parnelli’ O'Brien, holds prestige in the production industry as it reflects being nominated and voted upon by colleagues industry-wide. The award was accepted by Nick Jackson, Senior Vice President, PRG Music Group.

“This is a real honor,” notes Mickey Curbishley, CEO of the PRG Music Group. “Though the award was for our work on U2, it's really a reflection of everything we do on every level. Congratulations to our entire PRG team, certainly to everyone who worked so hard on the amazing U2 tour and a big thank you to everyone for voting for us as number one. You all keep us at the top of our game.”

The U2 tour’s stunning video visuals, achieved by the tour’s Video Director Stefaan ‘Smasher’ Desmedt, leveraged the scrim-like qualities of the PRG V-Thru LED Video modules. Built into two screens, each 96’ long by 23’ tall, consisted of 240 individual 28mm V-Thru panels with a 66% transparency for true scrim-like effects. Placed on either side of a 96’ long flown catwalk, Smasher took full advantage of the product’s semi-transparency to allow the band members to appear to become part of the video screen and interact with the content. PRG is providing full video support on U2’s iNNOCENCE + eXPERIENCE Tour.

Both wins reflect PRG’s dedication to "work smarter" solutions that are designed to address today's complex production needs with truly uncompromising commitment to innovation, value, and performance. At PRG our pride in results is seen when our solutions become creative tools that are incorporated as element of the audience experience.

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PRG XL Video Logo
9/8/2015 Press Release

Production Resource Group Extends Brand in Germany and United Kingdom to include XL Video

Production Resource Group, L.L.C. (PRG), the world’s leading provider of entertainment and event technology solutions, today announced it will extend its branding in Germany and the United Kingdom to integrate the brand of the recently acquired XL Video Group.  The integrated companies will be known as PRG XL Video for a transition period while the operations are being merged. 

PRG will continue to use its brand name in all other countries across Europe and North America.  XL Video teams in those territories will be immediately transitioned into the PRG family. 

“Part of our decision to acquire XL Video was the premier value of its brand in many of our markets,” said Jeremiah J. Harris, PRG’s Chairman and Chief Executive Officer.  “We recognize that the XL Video name and logo are synonymous with outstanding quality, customer service, and technical expertise in some of our territories, equal to that of PRG – and so after careful consideration, we have decided to operate with integrated branding for a transition period in those locations.”

“Our aim when joining the two companies was to create a strong foundation for continued growth,” said Stephan Paridaen, PRG’s President and Chief Operating Officer.  “We believe integrated branding in Germany and the United Kingdom is a terrific introduction of our combined capabilities to our customers and markets.”   

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Sao Paulo Regional Summit

PRG Alliance Regional Summit in Sao Paulo showcases local members and promotes technical discussion

PRG Alliance organized in August the first edition of its Regional Summit, an event tailored to the regional needs of the Alliance - and the first city chosen for the event was Sao Paulo.

The event received attendees from event agencies and show producers from Sao Paulo, Rio de Janeiro and Minas Gerais in the segments of corporate events, concert touring and theater. The occasion was perfect to present the three Brazilian members as part PRG Alliance, the global network of technical production services for events - the companies Crialed, supplier of video solutions and LED screens; LPL, specialist in lighting systems for shows and events; and Loudness with the expertise in audio systems and consulting for events, live recording and special projects. 

The event started with the welcome message from Tom Van Hemelryck, Director of the PRG Alliance: "We are happy with the support the three Brazilian members have been providing to the PRG Alliance members. We chose these companies because they have a work philosophy similar to PRG - investing in quality equipment, trained technical staff and growth through collaboration".

After a presentation from the Brazilian members there was a panel discussion on Trends in Technology Production, with the participation of experts in technical direction of auidovisual and lighting: Andreas Schmidt from Audio Bizz, Gian Bortolotti from iBeam; Macgyver Zitto from Produtores Associados; Mauricio Afram from Extratech and Nico Gomes from NGPA-LTDA. The debate had a casual tone where all participants talked openly about the challenges of the Brazilian market and what to expect for the future - "Brazil already receives foreign productions with a high quality technical services, comparable to international standards", says Nico Gomes during the discussions, complemented by the other participants who agreed that the biggest challenge for the future is the investment in specialized human resources - "Today we already have a high demand for technical professionals in this sector, and I believe this demand will increase with time. I am confident that the Brazilian companies will keep up with the technological updates in equipment. What we all have to pay attention is the investment in humam capital to have the capacity to serve the large productions coming to the country", says Macgyver Zitto.

The event finished with a closed session for the members with a workshop in International Rigging Standards and a demo of the new Icon Beam lights - this knowledge will benefit directly the entertainment industry in Brazil since all the learning will be applied in local productions.

PRG Alliance is producing two other regional events for its members in the coming months, in Hamburg and in Shanghai, bringing information exchange and workshops to all members in the EMEA and Asia regions.

Members presentation at the Sao Paulo Regional Summit

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STS Communication, PRG Alliance member in Italy, delivers video technology for Jovanotti tour

After the great success of 2013, Jovanotti returned to the stadium circuit with a powerful, colorful and fun show. It would be simplistic to call it "just" a concert: it is instead a comprehensive spectacle, a major technological production that required a year time to set up, two and a half hours of quality production in which Lorenzo once again showed his spirit of experimentation and fun.

An incredibly big stage in the form of a lightning bolt that seemed to expand and shift dramatically, allowing a perfect view from every seat.

As for the last tour, STS Communication once again handled the video technology, starting with the giant screen, also in the shape of a lightning bolt: 800 square meters of 8.9mm LED, an image of more than 5000 base pixels created by the alignment of 3 Pandora’s Box media servers and custom built masks.

For the live broadcast and content, STS provided full HD portable production unit with 9 cameras and contents management with 6 Pandora’s Box media servers and 2 media players, all of it with active backup to ensure the fluidity of the show.  

Lorenzo negli Stadi 2015 started on 20 June in Ancona and concluded on 30 July in Bari, with three consecutive dates in Milan in between, all completely sold out. 

Public at the show and the view to the stage.

The central LED panel impressive effect in the evening.

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