PRG was pleased to work once again on the Bud Light Up for Whatever campaign, this time to create something memorable for its Super Bowl ad, a human-sized Pac-Man. They turned to PRG and Hargrove, Inc to bring the concept to life. PRG handled the lighting, audio, and video portions as well as site coordination and permitting and Hargrove provided the scenic design and art direction for the project. The Pac-Man maze for the ad was 76-feet deep by 85-feet wide and was built on a parking lot in downtown Los Angeles for the two day commercial shoot.
For the dots in the maze, LD Steve Richards employed 250 Martin Professional LED Rush PARs that would shoot straight up through holes and Plexiglas embedded in the deck. Using a tracking system, the dots would be turned off as the Pac-Man ran over the top of them. In the center of the game a panel of 7mm video modules under Plexiglas was used for the cherry that the Pac-Man would target to gain the upper hand over the ghosts that chase him through the maze.
Richards created for truss positions at 20-feet high at the four corners of the game maze for his key and backlighting positions with 24 PRG Best Boy Spots 24 Robe Pointe luminaires. On the ground below and mounted level with the top of maze, he used 36 PRG Bad Boy Spots along with 36 Pointes. These positions gave clear shots across the maze to highlight the Pac-Man as he negotiated the maze and depending on the camera shot could act as key or backlighting as necessary. The lights could also wash the surrounding buildings with pattern washes and aerial beam effects over the top of the maze. The lighting was all networked via the PRG Series 400 Power and Data distribution system. The lighting control was via a MA Lighting grandMA2 console that were programmed by Matthew Shimamoto. Video control was handled via a PRG Mbox media server controlled via a PRG V476 console.