PRG strengthens its Sport & Special Events team: Meike Árnason in the newly created position of Director Sport & Special Events


PRG is a reliable technical partner for national and international sports, esport and cultural events such as the European Championships Munich, the Gymnastics World Championships Stuttgart, the Porsche European Open, ATP tennis tournaments, the Handball Champions League Final Four and numerous motor sport events for many years. With its Sports & Special Events Team and the corresponding technology, PRG ensures impressive opening and closing ceremonies, but also broadcast-quality lighting, indoor and outdoor LED technology and sound systems for events of all event sizes. There is hardly a major public viewing event to which PRG does not contribute with its technology and LED truck fleet. This also includes the fast-growing esports market, for which PRG has provided technical support for events like Valorant, PUBG and Fortnite. Thanks to their Virtual Production Studio-xR, PRG also offers new expertise in the production of various formats in the gaming and influencer sector. Large-scale video projections in the sports and cultural sector round off the offer.

To better serve these markets, PRG is pleased to welcome Meike Árnason as Director Sports & Special Events. Meike brings many years of experience from the event industry. She has worked as an freelance project manager and producer for various agencies and productions (e.g. 100 Years BMW Festival Night at the Olympic Stadium, various cruise ship productions for Celebrity Cruises, show entertainment production for the Mall of Qatar, Helene Fischer Stadium Tour 2018, etc.). For more than 10 years Meike accompanied the Europe-wide Apassionata/Cavalluna tour and held different positions. Most recently she worked as General Manager at the Showpalast Munich.

" I have worked with PRG as a partner on the client side for many years, so I know the company very well and have known it for a very long time. PRG has always been a professional and very reliable partner for me. The colleagues are absolute experts in their field and very passionate about what they do, which is why I am looking forward to being part of this team in the future. The size of the company, the global presence and all the synergies that are made possible, are also factors that distinguish my future challenges at PRG. For me, the position of Director Sport & Special Events combines my strengths, my interests and my great passion for the entertainment industry quite perfectly. I am also looking forward to working with Florian Riepe, Head of Sports & Special Events , and the whole team." says Meike Árnason.

Statement Udo Willburger (CSO PRG DACH & Teil des Vorstands): 
"The Sports & Special Events segment is an absolutely key topic for PRG both in Germany and internationally. That's why I'm particularly pleased that Meike is joining PRG and will be managing this team. I am convinced that she will be able to incorporate her multiple strengths and her many years of experience in the industry and wish her and her team a great start and lots of success in the Sport & Special Events segment. “

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