Our services for automotive manufacturers

Usually, much of the project management for automotive events is handled by agencies hired for the occasion. In these cases, PRG can take on some of the technical work or even the entire technical side of things. If you are interested in more extensive services, please see our Services for businesses in the Corporate Events section.

  • Project management
  • Crew
  • Venue selection / Location consulting
  • Room and stage design
  • Lighting, video & sound design
  • Media content
  • Pre-programming
  • Event software
  • Catering
  • Artists and hosts
  • Set building and decoration
  • Furniture
  • Rigging
  • Stage automation
  • Lighting
  • Video technology
  • Audio technology
  • IT & Communication
  • Special effects
  • Logistics
  • Infrastructure
  • Power
  • Scaffolding
  • Machinery
  • Security
  • Approvals / Permits and structural reports
  • Insurance
  • Video production and publishing

Project management

The Project Management team is responsible for the budget compliance, planning, organization, implementation, and follow-up of your event.

The team’s other important tasks include costing, communications, contract management and invoicing. Usually, these tasks are distributed among several people – this is not strictly necessary for smaller projects.

No matter whether you wish to handle the tasks yourself, or hire the whole team – we provide you with properly trained personnel for each position. Our employees can draw on our back office at all times to provide you with ready-made checklists, flowcharts, etc. It is also possible to temporarily boost the team with specialists from specific fields to provide additional certainty.

Crew

A well-trained crew ensures the success of your event. We put together the team that is needed for your project.

In Germany, we employ over 300 skilled employees, more than 50 apprentices, and a pool of several hundred freelancers. Internationally, PRG has well over 2,000 full-time staff members. With this team, we run international projects of all types and sizes.

We book stagehands, hostesses, etc. from local service providers we regularly work with – to save on travel and accommodation costs. Due to the wide range of projects we service, we have our own specialists for almost every field. All key positions are manned by our own staff or freelancers we work closely with. Depending on the requirements, we use master craftsmen, engineers, high-altitude rescue workers, event technology specialists, pyrotechnicians, etc. Especially in difficult situations, it pays to work with qualified professionals. 

Venue selection / Location consulting

We help you to choose a suitable venue for your event, taking technical and logistical aspects into consideration from the very beginning.

First, there is the question of what city your event is to take place in. Once this fundamental question is answered, you can think about what kind of location suits your plans: an extravagant location, a magnificent historical building, an event hall or auditorium ... the selection is huge. The capacity is also crucial. Will you need only one event area, or various different areas? Do you need conference rooms? Furthermore, [public transport] accessibility, blackout facilities, logistical aspects, catering, etc. play a role. The costs associated with the location are of course an important factor in the decision criterion.

Based on our experience with hundreds of locations in Germany and abroad, we can usually recommend a suitable venue for you. You can book it directly yourself or through us.


Room and stage design

We plan, design and decorate your venue, taking all relevant factors into consideration.

Usually, the design of an event is based on the client’s corporate design. But creatively devised events completely uncoupled from the usual design are not uncommon.

After a briefing by the client, our interior designers and stage designers will take on the design of the event space and develop appropriate suggestions – for the room layout, décor, stage design and outdoor areas. In this way, we ensure a harmonious design concept from the arrival of the guests down to the table decorations. Our designers also coordinate with all the technical works and take all regulatory requirements into account. Let us surprise you!

Lighting, video & sound design

A successful design supports the content of your event and enhances its emotional appeal to visitors.

No matter what type of event it is, the design of the technical services is an essential component of your event. We support you with a tailor-made solution from our own experts, or recommend external designers.

Today, lighting and video technology are usually merged into an overall concept that is very closely interlinked with the design of the set or décor. Direct coordination of the services is absolutely essential for a smooth execution, because in many projects, light and audiovisual content largely determine the overall impression. Integrating the corporate design also plays an important role in the use of colors, logos and other content, and is considered by the selected designer.

The sound design has a special role. This refers not only to the technical concept, where the positions and types of speaker are determined, but also content aspects. A sound designer can crucially enhance the atmosphere in the event area with sound recordings.

The design is essential for determining the technical requirements, which form the basis for our costing and planning.


Media content

Simple video graphics, complex film productions or event websites: Our content specialists will gladly advise you.

We provide content for your terminals, screens, video projection or LED screens. For example, our graphic designers create charts and presentations, our Production people produce films and animations, and our web designers design and build websites, apps and other web applications. Our Creative Director supervises the creative designs and coordinates the whole team.

We are also happy to provide comprehensive consultation regarding hardware and content. We look at your communication goals and suggest which hardware and content you could use to achieve your goals. 

Pre-programming

Pre-programming includes defining the lighting moods, videos to be played, and many other details that can be handled while preparing a program. This saves a lot of time and money on-site.

With the use modern lighting control systems and multimedia programs, it makes obvious sense to do much of the work during pre-production. This involves reproducing the event location as precisely as possible using 3D simulation, then enriching it with décor, lighting and video effects. This helps with the programming, but also helps the customer visualize it.

Doing so frees up a lot of time and prevents hectic stress at the venue. Usually, it allows for shortening the rental period, which also significantly reduces costs. 


Event software

A variety of software packages exist for the event industry. They include ticketing systems, online surveys, polling systems, etc. We set up these systems for you and customize the look to match your corporate design. Of course, we can also develop websites for your event.

In addition, we’ve developed our own software to enhance the quality and efficiency of your event:

PRG Presentation Management incl. Digital Signage and Social Media Integration

A web-based software package for handling presentations, digital signage, and social media posts. It lets us ensure a professional program management for meetings and conferences with many speakers, conference rooms and visitors.

PRG Mobile Apps

Also a web-based platform that enables the dissemination of all kinds of information to your visitors’ devices (BYOD) for a given project. Rating and voting/polling is also possible. Available for Apple, Android and BlackBerry devices, this app enables you to supply information to your guests without having to hand out devices.

Please contact us or email the PRG software team. We will be happy to advise you. 

Catering

Locations are often tied to specific caterers – in all other cases, we can recommend suitable caterers for your event.

Catering is often a very important component of the event. Therefore, everything should be exactly as you imagine it – from the equipment to the crew and the food concept. Catering budgets largely depend on the food and services selected, and usually range between €30 and €120 per person per day.

On request we offer catering services as part of our overall service, or put you directly in touch with the right partner. 


Artists and hosts

 

We will mediate and coordinate with artists of all genres for you, and on request provide direct contacts. Thanks to our longstanding contacts at home and abroad, we have good ties with many artist managers and promoters. In some cases, we have worked with the artists for over 20 years and know the requirements that need to be met.

We would also be happy to advise you in selecting artists and presenters for your event. 

Set building and decoration

Each event calls for the appropriate décor.

From neatly laid carpets, to purpose-built or decorative furniture, to matching accessories: Set building and decoration is a very extensive field. There is work for the set-building specialists at almost every event.

Experience and an eye for detail help our creative people create the ambience that you want: stage cladding, printed banners, appropriate signage, furnishings, flowers, tabletop décor – we’ll handle their coordination to match your corporate design.

The decoration work is done by our own decorating team. We also use our own resources to construct media-related decoration, which mainly consists of technical elements, and will usually carry out conventional decorative set building with specialist companies.

On request, we also provide you with visualizations or models.


Furniture

There are a great many furniture suppliers on the market, with an even greater range of different items of furniture. The selection ranges from beer tables to high-end furniture classics. The art lies in selecting the right pieces to create the desired atmosphere at your event. Our designers will develop proposals that fit your event and provide you with visualizations. 

Rigging

Our riggers are there to help wherever there are loads to be borne. An event without rigging is hardly conceivable today – and not just at on-stage events.

Rigging refers to the hanging or positioning of loads. Riggers are responsible for the proper assembly and disassembly of the load-carrying devices and the loads attached to them. Static and dynamic loads are taken into account, along with the maximum load capacities of the suspension points and the overall construction, and the permissible distribution of loads. In outside areas, wind loads must also be considered.

The chief rigger is also responsible for ensuring that all necessary structural analyses have been obtained and are adhered to. 

Stage automation

"Flying" people or objects, turntables, lifting platforms, movable LED walls, etc. - the Stage Automation department handles the moving elements at your event.

Understandably, the strictest possible safety guidelines apply to the movement of loads or people over the audience. The requirements to be met by the technology are extremely high, as absolute reliability is necessary. The use of this kind of automation effects is therefore relatively expensive and requires plenty of preparation time.

However, the effort is worth it: Moving elements are usually a much-appreciated special effect – in some cases, they are even the highlight of the event.

Let our experienced specialists advise you.

Lighting

Simple lighting – or elaborate mood lighting with all kinds of effects? Our equipment and our expert staff allow us to meet all lighting requirements in the event area from our own inventory. Artificial or natural lighting, spot- or floodlighting, illumination, effects or decorative lighting – for over 25 years, lighting has been one of PRG’s core competencies. No other provider can deliver the selection and quantities we can offer you. We carry brands from many manufacturers and even produce our own product lines. This enables us to always provide our customers with what is best for their project. 

Video technology

Cameras, vision mixers, media servers, screens, projections, video walls – we not only provide the required technology, but also the appropriate crew of technicians and creative people for your project.

Video technology processes range from the production of a video signal, for example by a camera or the transmission of a computer signal, to editing using an editing program or a video mixer, to the recording or playback. Playback involves screens, projectors, LED walls or other (dis)play devices. Let us advise you! 

Audio technology

Flawless sound reproduction is essential for any kind of event. We mainly use speaker systems from the leading company in the field, MeyerSound. Our portfolio includes all items that are required for excellent sound, from the 10cm x 10cm MM4 to 170Kg M3D Line Array top speakers. Of course, we also have quality systems from other manufacturers.

Our team of experts will be happy to compile a customized system for your needs. Talk to us.


IT & Communication

IT is a broad field:

This segment includes hardware and software for computer systems and various types of communication technology. Whether you need a single terminal or a complex computer network; wireless devices or a complex matrix intercom; networks for audio, video or data signals – our IT professionals take responsibility for providing it. We use hardware and software from all widely known manufacturers.


Special effects

You want lasers, fireworks and water curtains? No problem. We work with partners to deliver the desired special effects. Take advantage of our market knowledge.

The appropriate special effects can crucially upgrade your event. For example, a laser show to accompany an opening, 3D projections during a show, or indoor or outdoor fireworks for a finale. New ideas for small and large special effects are continually emerging, which we will be happy to present to you. If you are interested in regular updates about new techniques or effects, we recommend that you subscribe to our newsletter on the subject.


Logistics

Transportation of personnel and materials, storage, travel organization – the logistics required in connection with an event are not to be underestimated.

Usually, technical subcontractors will handle the transport of their own equipment and crews. However, the larger the project or the greater the distance to the venue, the more useful it is to pool transport, flights, hotels, crew transport, etc. and plan and book these things centrally. The loading, unloading and on-site storage of materials should also be organized across subcontractors.

In larger projects, for instance, logistics may also include space planning for the outdoor areas and the scheduling of delivery traffic​​. 

Infrastructure

Infrastructure services include fencing, water supply, heating, air conditioning, toilet facilities and ground covers. 

Often, ancillary services determine the overall impression of an event. Is it too cold or too warm? Are there enough toilets available? Can your guests find the parking areas? Let our experts advise you to avoid annoying errors in the costing and planning of your event.



Power

Whether from a fixed power supply or from generators – having reliable power at an event is crucial. We ensure there are no interruptions to the supply.

From 3 x 16A Schuko splitters to 3 x 2000 A distributors – our Power department handles the planning and implementation of your power supply. Many of our power distributors have network connections for remote monitoring of voltage, frequency, current and other data. This lets us immediately determine if a problem is indicated somewhere.

If the existing electrical outlets are not sufficient or if you want to use a redundant, network-independent system, mobile generators are used. We provide the required infrastructure from our own stocks – generators are usually rented from reputable local suppliers. 

Scaffolding

Events in confined spaces mainly call for stages and platforms – outdoors, tents and scaffolding are also used.

Stage and scaffolding systems are usually modular and can therefore be used very flexibly and in almost any size. Roofed areas encounter physical limits much earlier, as spans and weather conditions play a major role in the structural analysis. Let us advise you. Our stage and scaffolding experts are happy to help. 

Machinery

Personnel lifts, work platforms and forklifts are just some of the tools that we provide for an efficient handling of your project.

With the exception of personnel lifts, we rent all equipment from local providers. Usually, however, it still makes sense to order through us, because we know exactly what we need and can respond more quickly to changes if we instruct the suppliers themselves. Often we can also offer you better prices, because we have framework agreements in place with some suppliers.

On request we are also happy to put you in touch with providers we feel can be recommended.


Security

Personnel to handle issues of safety, health and security is indispensable at many events.

At the planning stage of an event, a risk assessment is carried out, along with a review of whether the venue is suitable for the loads involved.

Safety experts ensure that construction, implementation and dismantling are carried out properly in every respect. This may include fire department, ambulance and police personnel as needed.

Security monitoring is necessary to protect visitors from hazards and to ensure regulated access to cordoned areas. Admission controls, visitor flow and guidance, crowd management, and maintaining public order also fall within the remit of the security teams. 

Approvals / Permits and structural reports

Our accredited experts take care of obtaining regulatory permits and produce the required records of inspections.

Rules for places of assembly, accident prevention regulations, and the Working Hours Act just some of the laws and directives that must be observed when planning to host an event. Depending on the type of event, it can quickly necessitate the involvement of five or more public authorities: e.g. the building authorities, air traffic control, police, fire department, trade inspection authorities, etc. One also needs to consider whether structural analyses, inspection books or special permits are required for the use of fireworks, lasers, and the like. GEMA, the German artists' social welfare fund, and the tax office (tax on foreigners, sales tax, etc.) will also demand their share.

There are so many different laws and regulations that only experienced professionals are able to take all the necessary measures into consideration.

Anyone who is not absolutely sure of who has – or is permitted to have – what responsibilities at an event should definitely get professional advice. Talk to our specialists. We will be happy to advise you. 

Insurance

Take advantage of our contacts and our volume of premiums: We are happy to advise you in choosing an insurance company.

In principle, you can insure against most risks. What kind of insurance you should have and what only makes sense in exceptional cases depends on various factors. We therefore recommend a careful risk/benefit analysis. Liability insurance should be taken out in any case. However, you can usually do without break-even insurance (which insures the difference between the revenues and costs of an event).

We would be happy to put you in touch with an insurer with reasonable terms, or organize the insurance for you. It’s completely up to you.


Video production and publishing

Our production professionals work with you to figure out the best way to record and publish your project.

If you wish to have a compilation/recording of your event, or perhaps a live broadcast via live Internet streaming or satellite, our production specialists will be happy to handle it. Of course we can also post your films to Youtube, Vimeo or other portals. Producing corporate videos and educational films is also part of our repertoire.

Your PRG contact
Jörg Welker

Expert in the division of Automotive Events

Phone: +49 40 670 886 - 649
EMail: Click here

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