Dutch Pavilion wins award for ‘best use of technology’ during World Expo 2017


PRG would like to congratulate the organisation of the Dutch Pavilion at Expo 2017 for receiving the honourable award of the Exhibitors Magazine in the category "Best Use of Technology".

Judges had this to say about the technology that PRG integrated for Netherlands Pavilion:

  • The 3D holographic movie in the Netherlands pavilion was just the cherry on top of a Mondrian-inspired cake. Together, they conveyed the intelligence of the Dutch and their ability to adapt to a hostile environment of floods and climate change.
  • The multi-layer holographic 3D experienced was a visual feast while strongly supporting the expo theme. I loved the integration of the iconic Dutch elements from the entry, and their use in the presentation.
  • Excellent use of holographic 3D technology, used in several layers to achieve a unique and memorable show.
  • The flow in most 3-D experiences is the need to wear glasses or goggles, which detracts from the experience and makes the entire thing feel overwrought. This, however, was effortless, seamless, and arresting.

Rob Harks, PRG Netherlands: "We are very proud that we have been able to put the Netherlands in such a good daylight. This award is the cherry on the cake. AV technology is often underestimated and it's up to us to show what's possible within a substantial budget. "

PRG Netherlands provided, in consignment of General Contractor Hypsos, the Dutch pavilion with general lighting, show lighting, audio and video hardware throughout the entire pavilion. The highlight is the 'Main' show in which an innovative 3D holographic projection, combined with a light, sound and video show, provides ultimate experience.

Mark van der Werff, PRG Project Manager, said: "The 3D holographic projection was a great success and we are proud of the customer's positive feedback. It was the customer's wish that the system can operate fully autonomously without the intervention of an operator or technician, which can be selected from different shows at any time. The entire system is constantly monitored in Utrecht through a broadband internet connection. "

"In PRG, we have found a very professional partner who has always worked flexibly and solution-oriented throughout the project," says Heide Agne, Director Strategy at Hypsos. PRG thanks Hypsos and the Dutch government for their trust and good cooperation, and are already looking forward to the "big" World Expo of 2020 in Dubai, where PRG will play a home match.

Read more about this production in our previous news article.

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