A Year of Whatever

A Year of Whatever

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Up for Whatever? PRG said "Yes!" and never looked back … until now!

It was a year ago PRG was busy preparing to help Anheuser Busch’s Bud Light brand takeover Crested Butte, Colorado. It was there that Whatever, USA would ask the question are you Up For Whatever?! The creative agency Mosaic teamed up with PRG to realize this unprecedented experiential marketing campaign. The award-winning campaign was applauded throughout the brand marketing industry and throughout the year the accolades continued … as did the Up for Whatever campaign. After the massive success of Whatever, USA in Colorado, the next stop was in Los Angeles for the record setting Human Pac-Man Super Bowl Commercial.

Of course, you can’t just make a commercial and not throw a viewing party so off to Phoenix, Arizona  for the House of Whatever in the Super Bowl city! The rain didn’t dampen any spirits and the event was a huge success, but perhaps it did put everyone in the mood for some California sunshine again. At the end of May the Up for Whatever campaign hit the water and landed on Catalina Island off of the Southern California coast. It has been a year of great creativity and given PRG crews the opportunity to be part of a truly unforgettable series of projects!

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