Event Marketer, PRG North America ink exclusive Partnership for 2017 Experimential Marketing Summit

4/7/2017
Overview

Leading event production and technology solutions firm becomes official producer of general sessions and Ex Awards at the world’s largest executive conference on face-to-face marketing

Event Marketer today announced a major new production partnership with PRG North America positioning the world’s leading provider of entertainment and event technology solutions as the official producer of general sessions at the 2017 Experiential Marketing Summit (EMS), the world’s largest executive conference on event and experiential marketing.

“We’re thrilled to work with PRG to bring to life the newest event production technologies at EMS,” said Event Marketer business director Jeff Fortmann. “Our attendees are going to be wowed by an all-new general session experience, and our Ex Award celebration is going to be taken to an all new level.”
PRG will design, direct, produce and manage all general session technical production elements and activities—including four keynotes featuring the heads of experiential marketing at American Express, Twitter, IBM and Adobe—and the historic 15th anniversary Ex Awards gala recognizing the best experiential marketing campaigns in the world.

“As PRG continues to introduce new products and services for the event and experiential marketing industry, there’s literally no better way for us to bring our creativity, capabilities and passion to life than live at the EMS general sessions,” said Jim Kelley, VP Sales & Industry Relations, PRG. “We are thrilled about this partnership and cannot wait to work hand-in-hand with Event Marketer to dazzle and delight the industry this spring.”
EMS, which takes place May 3-5 at McCormick Place in Chicago, will provide a live platform from which PRG will be able to showcase its creative vision, technological leadership and production expertise in front of the more than 2,000 marketing executives who attend. PRG will activate the partnership with a year-long marketing campaign with Event Marketer the company will use to raise awareness, generate leads and develop deeper relationships across the event industry. The campaign includes online marketing, traditional awareness advertising, live editorial roundtables, newsletters, new product promotions and content marketing.

ABOUT EVENT MARKETER

Founded in 2002, Event Marketer is the world’s largest content resource on event and experiential marketing—the brand’s portfolio serves more than 100,000 Fortune 1000 marketers and includes Event Marketer magazine, eventmarketer.com, the Experiential Marketing Summit, EventTech and the Ex Awards. Event Marketer is owned by Access Intelligence. Learn more at eventmarketer.com.

ABOUT PRG

PRG is the world's leading provider of entertainment and event technology solutions. PRG provides comprehensive and discreet services to an array of clients in the live music, TV/Film, Broadway, sports, gaming, corporate experiential and live events markets. Clients and partners depend on PRG’s innovation, experience and depth of experience in audio, video, lighting, rigging, staging, and scenery and automation systems to bring their stories to life. With 44 offices across North America, South America, Europe, Middle East, Asia, and Australia, PRG has capabilities to provide services worldwide.

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