A former executive at Dell, Greenberg brings both Fortune 100 discipline and entrepreneurial leadership to the PRG senior leadership team
Production Resource Group LLC, (PRG) the world’s leading provider of entertainment and event technology solutions, today announced that Steven Greenberg has been named as Executive Vice President of North American Operations and Business Development. New to PRG, Greenberg brings to the company executive leadership and extensive experience that combines entrepreneurial initiative with strategic corporate development and operational expertise.
“I look forward to working with the great team of people at PRG,” says Greenberg. “They have impressed me with the depth of their experience and dedication to client success. I am excited to have the opportunity to be part of PRG and will be focused on helping refine and enhance our solutions for entertainment and corporate events and continue to expand our best-in-class production expertise and services for our clients.”
Greenberg’s business acumen and leadership skills have been honed over a 20-year career during which Greenberg has worked across multiple industry sectors serving in a variety of senior leadership positions. Greenberg was an executive at Dell, Inc., where he was General Manager of the North American Retail and Distribution Channel. While running this $5B run-rate business unit, Greenberg led the division to more than 25% year-over-year growth by focusing efforts on transforming the supply chain, introducing new channels, and streamlining procurement processes.
Just prior to joining PRG, Greenberg was President of TCJ Consulting, an Illinois-based management consulting firm whose client list included Intel and Cricket Communication. Earlier in his career, as Co-Chairman of the Board for Crafts America, LLC his focused efforts doubled revenue within 16 months. In addition, he held several executive roles, including COO, at Promotions Unlimited; a family-run distribution business. The company saw exponential growth during Greenberg’s tenure, including leading the nationwide expansion of the customer base from 1,000 to 5,500 stores.
“Steven brings a fresh perspective to the PRG management team," says Jeremiah J. Harris, Chairman and CEO of PRG. “His leadership abilities, entrepreneurial zeal, and tremendous operational experience, coupled with his proven record of driving revenue growth is a strong fit for PRG as we continue to better align our own operations, identify new markets and pursue untapped opportunities.