Hugo Boss

Paskal Video1

For the Fall fashion season Jason Wu, artistic director of HUGO BOSS Womenswear, commissioned video artist Marco Brambilla to create a second installment of the art film series thisisboss. Merging nature, fashion and an architectural sleekness of Hugo Boss’ spring/summer 2015 collection, the film debuted at New York Fashion Week in September 2014.

PRG worked with Brambilla and the film crew to find the ideal lighting solution. First working on lighting mock-ups in the PRG demo room, the crew then rigged the lighting package and truss into the trees of the forest in the Canadian Dundas Valley.

The final results of this creative concept was an otherworldly transformation.

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