Mercedes Benz – invisible drive

PRG LEDs für BMW invisible - City
Creative
Overview

Together with Markenfilm Crossing​, some time ago we tackled the task of making the visible invisible. The idea was to illustrate the lack of emissions produced by the Mercedes B Class F-CELL in a promotional film.

In this connection, Jung von Matt/Alster developed the “Invisible Drive” project, which essentially centered on making the B Class F-CELL invisible.

After intensive research and several test installations we had found the right LED product. We used flexible magnetic LED tiles with a resolution of 10mm (SMD). The flexibility allowed us to follow the contours of the vehicle. Still, a lot of sensitivity and patience was required to for the installation. Powerful USV systems in the interior of the car supplied the power. The B Class F-CELL was loaded with half a ton of hi-tech and several hundred yards of cable were laid in the car.

PRG LEDs für BMW invisible - Montage

PRG LEDs für BMW invisible - Montage LEDs

PRG LEDs für BMW invisible - Technik LEDs

Along with the film crew, we set off to make the Mercedes “invisible” against the backdrop of Hamburg and the surrounding countryside.

PRG LEDs für BMW invisible - City

PRG LEDs für BMW invisible - Wald

 

Using LEDs to achieve creative effects, why not make walls disappear at the next event in a special location, or the new product at a product launch?

 

Customer: Markenfilm Crossing/Daimler AG

Title: The Invisible Drive

Agency: Jung von Matt/Alster

Account manager: Christian Unger

Project manager: Philip Hagen

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