In May, PRG collaborated with Hudson Gray and production designer Julio Himede to provide scenic, lighting and audio visual solutions to create the architecturally-inspired backdrop for this year’s upfront pitch. Our team caught up with them during the installation of the set at Radio City Music Hall for a quick interview to discuss the inspiration for the set design and the PRG partnership. Here’s a quick recap:
What was the inspiration behind the design for this year’s NBC Upfront?
Julio: “The inspiration behind the design for this year’s Upfront was influenced by two things. First and foremost, the NBC brand and what it represents. The brand persona coupled with the understanding the large center screen was to be the real hero and focal point for the pitch, we began to look at how we could enhance the stage design without competing with the screen. We were definitely inspired by the building itself. To enhance the stage design, add depth and complementary visuals, we created descending panels reflective a Radio City Hall’s sun-like amphitheater design–drawing more focus toward the screen. The architecture of Radio City Hall influenced our color choices and scenic elements enabling us to present a very inspired, modern, yet cohesive look and feel.
Describe your relationship with PRG while preparing for the Upfronts:
Darren: “We chose PRG because of their ability to come up with solutions and to keep us informed every step of the way. The PRG team is in constant communication with you enabling me to keep NBC informed and confident everything is going according to plan. With PRG, there are simply no surprises. Because of their prep time and solutions mindset, they are anticipating potential challenges and managing them during the design and planning process. They are great about giving progress reports and photos that really give you a great sense of confidence and peace of mind, which is really important when you do something of this scale.”
This was a great partnership and team effort! We enjoyed working with the Hudson Gray team and with Julio Himede and look forward to a continued partnership.