Serge Plasch becomes Chief Commercial Officer for EMEA —Production Resource Group LLC, (PRG) the world’s leading provider of entertainment and event technology solutions, today announced the appointment of Serge Plasch as Chief Commercial Officer for Europe, Middle East, and Africa (EMEA). Plasch will also become Chief Executive Officer for PRG’s operations in France and Belgium. In these roles, Plasch will be responsible for leading the continued growth of PRG’s European and Middle East operations and will report to PRG’s President and Chief Operating Officer, Stephan Paridaen.
“I am delighted to have Serge in this critical leadership position,” says Paridaen. “He has a proven ability to identify growth opportunities and align the commercial resources required to successfully pursue them. What I most appreciate about Serge is that he is focused on customer success, investing in our people, and further extending the capabilities of our high-performance culture.”
“It is a rare opportunity to step into a market leading global organization such as PRG,” Plasch comments. “The people of PRG are known for technical innovation, excellent service, and flawless execution. I am excited to be a part of this outstanding team.”
Prior to joining PRG, Plasch served as CEO of the dcinex group, the European leader in digital cinema services – where he led the company as it grew to over 8,000 cinema screens under management. Prior to dcinex, Plasch was the managing director of Screenvision in Belgium and The Netherlands. Plasch lives in Liège with his wife and family and will be based out of PRG’s Brussels office.