PRG Case Study: Denso at CES 2018


EEI Global wanted their client DENSO, a global supplier of advanced automotive technology, to stand out at CES 2018. To do that, EEI partnered with PRG to bring its immersive environment concept to reality. PRG created an innovative solution using six different LED surfaces (three horizontal and three vertical) tied into a 3D projector to draw guests into an interactive and immersive experience. As guests entered the booth, LEDs overhead and in front of them activated and drew them into a full 3D Theatre experience where they were introduced to Denso's "Crafting the Core" theme. At the same time, content on exterior LED walls changed to engage guests outside. PRG proved to be a full-service and collaborative partner for EEI. PRG conducted a 3D study of the space prior to planning and working with EEI’s sales, design, engineering, manufacturing departments and setup supervisors on testing and collaborating at every phase. PRG provided creative technology that allowed Denso to showcase its innovations with the global megatrends of connected living, connectivity and automated driving.

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