Whatever, U.S.A.

Whatever USA

Paskal Video1

When Anheuser-Busch’s marketing partner Mosaic asked PRG ‘Are You Up for Whatever?’ PRG answered with a resounding yes. For this unprecedented experiential marketing event the town of Crested Butte, CO was transformed into a completely immersive experience for 1,300 social media fans of Bud Light. Mosaic relied upon PRG to handle all the production and logistical solutions needed to realize their ambitious goals, including converting the local ice rink into an EDM event space with a complete lighting/audio and video rig plus a full venue surrounding 360˚ projection screen. Out on the main street, Elk Street, a full mainstage with rooftop patio at one end of the street was erected and at the other end of the street an entry arch, again with rooftop access was built. All totaled PRG worked on 15 separate locations setting up and supplying equipment, crew and coordination. For the entire scope of production elements—crew, lighting, video, audio, rigging, and camera packages as well as all of the logistics and coordination in multiple venues throughout the town PRG’s team brought solutions that realized this incredible concept and created an unforgettable one-of-a-kind experience.

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