London’s Alexandra Palace hosted the 37th ABTT Theatre Show on 24th & 25th June, and it was the first event at which PRG: UK and XL Video colleagues worked together to promote the combined influence of our companies following the acquisition. This year’s event was the first time it had been held in the iconic Ally Pally, after taking place at the Old Truman Brewery and in the Royal Horticultural Halls in previous years.
The exhibition attracted around 1500 visitors over both days, which ABTT’s David Mayo said “…was very good considering the move to a venue further away from the city centre. There seemed to be a feel-good factor in the new environment, and the word on the floor was that the visitor quality was very good.”
PRG were represented at the show by Peter Marshall, John Pauls, Jon Cadbury, James Morden, Mark Atkinson, Rodney George, Andy Johnston, Emelie Rowland and Matt Rakowski. Malcolm Mellows represented XL Video on both days, with Ed Cooper, Alison Barclay, and Ed Goddard visiting for a day each.
James Morden commented: “It was very pleasing to see how our clients reacted to the combined PRG and XL Video stand for the increased ability to deliver leading-edge technological shows as are being specified and demanded.” Peter Marshall added: “To have the opportunity to sit down and have a drink with clients in a relaxed atmosphere is excellent, that’s what ABTT is all about, building and maintaining relationships with people in the industry.”
Next year’s event will be held in the Alexandra Palace again and take place on 22nd & 23rd June.