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PRG explores how fusing fashion with technology is helping to humanise the user experience.


We kicked off our 2020 Hear Yourself Think series of industry meetups, held at our London offices in Covent Garden on 29th January, with award-winning creative digital entrepreneur host, Bushra Burge. Bushra shared her insight into the importance of touch and how humanising technology can enrich the user experience.



The session was a thought-provoking hour of exploring the evolution of haptics, the use of touch, and the future of humanising technology within the world of live events. Bushra shared insight drawn from a few of her recent projects, including Dark Matter, a groundbreaking first of its kind, experiential fashion -VR- haptic piece, which was shortlisted for awards and presented internationally from Colombia to Singapore. Bushra and her team challenged the look of VR, turning the wearer into a piece of the art, particularly poignant in gallery settings where waiting in the queue is as long as the VR experience itself. The experience covered a number of multi-sensory inflatables, hacked blood pressure machines, buzzers, fabric manipulation, and VR headsets to create a holistic wearable story experience.

Our Director of Corporate & Events, John Montague, commented. “We are always interested in learning from the abundance of creative talent out there and finding ways to apply this to the technology we provide within a live event environment. These talks are an opportunity to invite our industry colleagues to join us to do the same for their areas of expertise. They are an opportunity for time-poor industry professionals to take some time out, chat with some interesting people and literally hear themselves think!”

Emma Walker, Head of Creative Resource for Creative Events Agency, We Are Family, added: “Bushra was amazing, I found her work truly inspirational; demonstrating how humanising technology by combining science, communication, VR wearables, fashion and haptics, transformed the user and spectator experience. It really gave some useful takeaways.”

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