Bringing together 600+ solutions and 35,000+ professionals across all sectors of gaming, ICE London, held at ExCeL London is the World’s gaming innovation showcase. PRG UK was selected by Clarion Events to deliver world-class overhead lighting and rigging solutions to exhibitors across the venue, alongside supporting Clarion with technical production for the ICE Esports Arena.
As a new initiative for ICE London 2020, ICE London with sponsors GG.BET provided the most complete B2B esports learning experience to be found anywhere in the world, the ICE Esports Arena. Gaming industry visitors had the opportunity to be both exhilarated and educated as they watched eight of the world’s greatest Counter Strike Global Offensive (CS:GO) teams compete in a closed tournament, with a prize pool of $250,000.
Our team helped facilitate the 200+ strong audience to watch the finalists battle it out from a central stage. An impressive expanse of high-resolution LED immersed the audience in the gameplay, whilst a 2-channel headset gave them the option to check in on the action, or tune in to the gaming professionals, offering sage insight into why esports is becoming increasingly relevant to a wider market. ICE London and GG.BET provided the best of both worlds, demonstrating first hand, how brands can best utilise this exciting market to drive their competitive advantage.
Will Harding, Head of Esports for Clarion Events, was delighted with the response, stating: “The first B2B Esports Arena at this year’s ICE London was a huge success, with thousands of ICE visitors converging to watch the tournament and millions watching on streaming platforms. Working with tech partners such as PRG, that have global reach and local market knowledge is a real advantage when putting together such a unique project.”
Leszek M, Commercial Director for PRG UK added: “Esports is an amazing market for event production technology – it combines the skills and knowledge from TV, Live Theatre drama and Corporate sensibilities, so our UK team was thrilled to be offered the opportunity to deliver successfully, with Clarion Events across the ICE London 2020 event.”