Jaw-dropping visuals, huge high definition video screens and spectacular lighting, mesmerising surprise special effects and remarkable shows are now part and parcel of running a successful event, as brands and events organisers look to surpass the competition.
As one of the world’s leading entertainment and events technology provider, PRG, is at the forefront of this ever changing entertainment landscape. Just last week, the company help deliver spectacular lighting at the National Television Awards. Now, the team is hard at work on the Fast and Furious Live global arena tour, helping to create awe-inspiring lighting and video effects to match the adrenaline-fuelled thrills of a franchise built on speed.
In December, Clash Royale took over London’s famous Copper Box Arena, with 16 participants competing for a $150,000 prize in a multiplayer mobile-based game. The show’s lighting, brought the magic of this hugely popular game to life in front of a live audience.
The trend towards more innovative sound and lighting effects has been notable in London’s Theatreland over the past decade from wizarding magic to the West Ends latest smash hit Hamilton for which PRG provides the lighting equipment for a lighting design by Lighting Designer, Howell Binkley and Associate Lighting Designer, Ryan O’Gara. With the audience’s sky high expectations to consider these new productions just get better and better all the time.
Brands too are always on the lookout for ways to impress their guests, whether they’re hosting a luxury product launch or entertaining key stakeholders with a prestigious party. The PRG team has seen a huge upsurge in the number of brands looking to create something completely different, and they’re having to work increasingly hard to do so. Big names are often on the bill at corporate events, whether that be a rockstar comedian hosting an awards ceremony or a chart-topping band entertaining guests as the party gets started.
Global leaders such as PRG are at the forefront of the most exciting developments in entertainment, and are always on the lookout for new ways to inspire and astound.
For U2’s The Joshua Tree Tour 2017 PRG announced a new product innovation along with the application of an industry-first technology solution: SPACEFRAMETM and a 4K Broadcast Camera System. These were integrated into the design, production and operations for the tour, demonstrating PRG’s dedication to innovating products that anticipate the needs of tour managers, designers and artists seeking to push boundaries and deliver a more immersive concert experience onsite or virtually.
As events entertainment gets more and more impressive, it becomes increasingly difficult to wow guests, leading us to an exciting period of innovation as events entertainment providers compete to deliver the most innovative sets and shows. With a strong focus on innovation, PRG leads the industry in advancing this technology through its applications. The company has over 100 issued patents and a similar number of pending applications, and excels at combining market expertise, state-of-the-art equipment, and in-house engineering and manufacturing to provide creative solutions for its clients; allowing them to work smarter.
The focus now is on designing and delivering the most exciting events entertainment, through the use of hard-hitting brand new technology, amazing special effects, the biggest and best sound systems and a few famous faces thrown into the mix. Keep an eye on upcoming shows like Fast and Furious Live to see what the future of entertainment may bring. It’s going to be incredible!
PRG is a leading international full-service provider of technical expertise and equipment for corporate and special events, music touring and festivals, theatre and the arts, exhibitions, brand activations, and film and television productions. They employ more than 3,000 professionals worldwide, and have locations in the UK in London and Birmingham, and more than 40 international branches.