The past few years have seen an explosion of new event technology, with the arrival of innovative event tech from LED drones to reactive experiential installations making full use of the impressive capabilities of VR technology. And new arrivals to the world of event tech will only increase creatives’ capacities, enabling those who are ahead of the curve to design mind-boggling events, the like of which have never been seen before.
We caught up with our Technical Sales Director, John Montague, to find out more about the developing tech that we can expect to see hit the events industry in 2020. Here are four exciting innovations to look out for.
Interactive AR/VR Jumps to The Head of The Queue
Using visual recognition technology, augmented reality enables users to see interactive animations, holograms and 3D models when they point a smartphone or tablet at a tracker. The technology works brilliantly at events - for example, the latest product launches use augmented reality to reveal information about products when guests hold up a device in front of them. They might see visualisations of a car driving off, or a pair of shoes being worn by a moving catwalk model.
Similarly, virtual reality can be used to transport guests into another world, adding a mesmerising immersive element to all manner of events. All guests need to do is put on a VR headset and away they go. Want to up the ante when it comes to your theme? Why not offer guests the chance to experience a beach party in Ibiza, or a tropical trek through the mountains of Puerto Rico? With VR - you can.
In 2020, the tech behind augmented reality and virtual reality is set to become even more impressive, with more realistic and exciting visualisations being used at events throughout the world. Look out for AR and VR as they jump to the head of the queue. Soon you won’t see an event without them!
Hololens Conquers the Exhibition Marketplace
The Hololens by Microsoft is the first self-contained, holographic computer. The piece of kit comes with see-through holographic lenses, that use an advanced optical projection system to generate multidimensional, full-colour holograms with very low latency, so guests can see holographic objects in the world around them.
HoloLens enables the user to create and shape holograms with gestures, communicate with apps and navigate with a glance. It understands a user’s gestures, gaze, and voice, enabling a very natural interaction with its holographic content. It even comes with spatial sound, meaning it synthesizes sound so the user can hear holograms from anywhere in the room.
This technology is relatively new, but by 2020 you can expect to see it taking over the exhibition marketplace, with holograms bringing the stands of all kinds of brand to life as visitors get a real-life experience of the products being sold.
A New Form of Communication
By 2020, speakers will be communicating with their audience through technology, far more than they do in real life. This is largely down to the advancements in smartphone and tablet apps, which are set to offer new opportunities for speakers to connect with audiences on a personal level.
New apps, specifically designed for the latest smartphone and tablets, will allow speakers to reach a much wider audience, and deliver their message in an individual way, with talks, workshops and presentations available for users to access whenever they wish.
Whilst the flexibility and accessibility of this development shows great benefits, we do not expect that it would put a stop to presentations being delivered to live audiences, as brands and consumers alike will still relish the opportunity to learn about new products and ask questions at live events.
Using live video mapping and drone and camera technology which feeds directly into media servers, immersive presentations are set to become the next big thing in event tech. These presentations can completely surround audiences, or 270 degree presentations can also be used, to achieve an impressive immersive effect.
This tech turns passive spectators into participants in a speaker’s presentation. No longer are they simply watching the presentation, instead they become part of it. So, it’s easy to see how the message being delivered becomes so much more powerful when immersive technology is in use.