In the field of automotive events for dealerships, we not only handle partial services, such as the event technology, but also act as a general contractor.
To provide a better overview of our entire range of services, we show them in different blocks. Frequently, however, only individual services from our range are required.
- Concept Consulting
- Project management
- Venue selection / Location consulting
- Room and stage design
- Lighting, video & sound design
- Media content
- Artists and hosts
- Set building and decoration
- Event technology
- IT & Communication
- Special effects
- Approvals / Permits and structural reports
- Video production and publishing
We help you develop the creative, technical and organizational concept of your event.
If you want to do without an agency and prefer to design your event yourself, you’ve come to the right place. We support you in all relevant areas, mainly with our own Creation and Planning staff. Our experienced professionals stay constantly up-to-date through in-house training and can draw on expertise gained in hundreds of past events.
If you have few or no resources available for designing and carrying out your event project, we advise you to hire an agency. After working in this field for more than 25 years, we have a good overview of the market and can assess which agency is best suited for your project. Besides the event idea and concept, typical agency tasks include guest management, event marketing and public relations.
We usually provide the initial consultation free of charge as part of our customer service. Remuneration for further assistance with the concept is determined in individual agreements. We would be happy to discuss your needs in person.
The Project Management team is responsible for the budget compliance, planning, organization, implementation, and follow-up of your event.
The team’s other important tasks include costing, communications, contract management and invoicing. Usually, these tasks are distributed among several people – this is not strictly necessary for smaller projects.
No matter whether you wish to handle the tasks yourself, or hire the whole team – we provide you with properly trained personnel for each position. Our employees can draw on our back office at all times to provide you with ready-made checklists, flowcharts, etc. It is also possible to temporarily boost the team with specialists from specific fields to provide additional certainty.
A well-trained crew ensures the success of your event. We put together the team that is needed for your project.
In Germany, we employ over 300 skilled employees, more than 50 apprentices, and a pool of several hundred freelancers. Internationally, PRG has well over 2,000 full-time staff members. With this team, we run international projects of all types and sizes.
We book stagehands, hostesses, etc. from local service providers we regularly work with – to save on travel and accommodation costs. Due to the wide range of projects we service, we have our own specialists for almost every field. All key positions are manned by our own staff or freelancers we work closely with. Depending on the requirements, we use master craftsmen, engineers, high-altitude rescue workers, event technology specialists, pyrotechnicians, etc. Especially in difficult situations, it pays to work with qualified professionals.
Venue selection / Location consulting
We help you to choose a suitable venue for your event, taking technical and logistical aspects into consideration from the very beginning.
First, there is the question of what city your event is to take place in. Once this fundamental question is answered, you can think about what kind of location suits your plans: an extravagant location, a magnificent historical building, an event hall or auditorium ... the selection is huge. The capacity is also crucial. Will you need only one event area, or various different areas? Do you need conference rooms? Furthermore, [public transport] accessibility, blackout facilities, logistical aspects, catering, etc. play a role. The costs associated with the location are of course an important factor in the decision criterion.
Based on our experience with hundreds of locations in Germany and abroad, we can usually recommend a suitable venue for you. You can book it directly yourself or through us.
Room and stage design
We plan, design and decorate your venue, taking all relevant factors into consideration.
Usually, the design of an event is based on the client’s corporate design. But creatively devised events completely uncoupled from the usual design are not uncommon.
After a briefing by the client, our interior designers and stage designers will take on the design of the event space and develop appropriate suggestions – for the room layout, décor, stage design and outdoor areas. In this way, we ensure a harmonious design concept from the arrival of the guests down to the table decorations. Our designers also coordinate with all the technical works and take all regulatory requirements into account. Let us surprise you!
Lighting, video & sound design
A successful design supports the content of your event and enhances its emotional appeal to visitors.
No matter what type of event it is, the design of the technical services is an essential component of your event. We support you with a tailor-made solution from our own experts, or recommend external designers.
Today, lighting and video technology are usually merged into an overall concept that is very closely interlinked with the design of the set or décor. Direct coordination of the services is absolutely essential for a smooth execution, because in many projects, light and audiovisual content largely determine the overall impression. Integrating the corporate design also plays an important role in the use of colors, logos and other content, and is considered by the selected designer.
The sound design has a special role. This refers not only to the technical concept, where the positions and types of speaker are determined, but also content aspects. A sound designer can crucially enhance the atmosphere in the event area with sound recordings.
The design is essential for determining the technical requirements, which form the basis for our costing and planning.
Simple video graphics, complex film productions or event websites: Our content specialists will gladly advise you.
We provide content for your terminals, screens, video projection or LED screens. For example, our graphic designers create charts and presentations, our Production people produce films and animations, and our web designers design and build websites, apps and other web applications. Our Creative Director supervises the creative designs and coordinates the whole team.
We are also happy to provide comprehensive consultation regarding hardware and content. We look at your communication goals and suggest which hardware and content you could use to achieve your goals.
Pre-programming includes defining the lighting moods, videos to be played, and many other details that can be handled while preparing a program. This saves a lot of time and money on-site.
With the use modern lighting control systems and multimedia programs, it makes obvious sense to do much of the work during pre-production. This involves reproducing the event location as precisely as possible using 3D simulation, then enriching it with décor, lighting and video effects. This helps with the programming, but also helps the customer visualize it.
Doing so frees up a lot of time and prevents hectic stress at the venue. Usually, it allows for shortening the rental period, which also significantly reduces costs.
Artists and hosts
We will mediate and coordinate with artists of all genres for you, and on request provide direct contacts. Thanks to our longstanding contacts at home and abroad, we have good ties with many artist managers and promoters. In some cases, we have worked with the artists for over 20 years and know the requirements that need to be met.
We would also be happy to advise you in selecting artists and presenters for your event.
Set building and decoration
Each event calls for the appropriate décor.
From neatly laid carpets, to purpose-built or decorative furniture, to matching accessories: Set building and decoration is a very extensive field. There is work for the set-building specialists at almost every event.
Experience and an eye for detail help our creative people create the ambience that you want: stage cladding, printed banners, appropriate signage, furnishings, flowers, tabletop décor – we’ll handle their coordination to match your corporate design.
The decoration work is done by our own decorating team. We also use our own resources to construct media-related decoration, which mainly consists of technical elements, and will usually carry out conventional decorative set building with specialist companies.
On request, we also provide you with visualizations or models.
Locations are often tied to specific caterers – in all other cases, we can recommend suitable caterers for your event.
Catering is often a very important component of the event. Therefore, everything should be exactly as you imagine it – from the equipment to the crew and the food concept. Catering budgets largely depend on the food and services selected, and usually range between €30 and €120 per person per day.
On request we offer catering services as part of our overall service, or put you directly in touch with the right partner.
There are a great many furniture suppliers on the market, with an even greater range of different items of furniture. The selection ranges from beer tables to high-end furniture classics. The art lies in selecting the right pieces to create the desired atmosphere at your event. Our designers will develop proposals that fit your event and provide you with visualizations.
Event technology includes staging, lighting, audio and video technology. These days, organizing a high-quality event is hardly conceivable without the appropriate professional technical equipment.
Invited guests or paying visitors expect a high level of speech intelligibility, balanced sound, and lighting that is suitable for the occasion. At larger events, the transmission of images and videos is also standard.
PRG is one of the world's leading suppliers of technical equipment and has a one-of-a-kind pool of materials. With over 40 branches at all the key international venues, PRG can usually provide very competitive costing, and operate all over the world from Germany. Talk to us – we are happy to advise you.
IT & Communication
IT is a broad field:
This segment includes hardware and software for computer systems and various types of communication technology. Whether you need a single terminal or a complex computer network; wireless devices or a complex matrix intercom; networks for audio, video or data signals – our IT professionals take responsibility for providing it. We use hardware and software from all widely known manufacturers.
You want lasers, fireworks and water curtains? No problem. We work with partners to deliver the desired special effects. Take advantage of our market knowledge.
The appropriate special effects can crucially upgrade your event. For example, a laser show to accompany an opening, 3D projections during a show, or indoor or outdoor fireworks for a finale. New ideas for small and large special effects are continually emerging, which we will be happy to present to you. If you are interested in regular updates about new techniques or effects, we recommend that you subscribe to our newsletter on the subject.
Transportation of personnel and materials, storage, travel organization – the logistics required in connection with an event are not to be underestimated.
Usually, technical subcontractors will handle the transport of their own equipment and crews. However, the larger the project or the greater the distance to the venue, the more useful it is to pool transport, flights, hotels, crew transport, etc. and plan and book these things centrally. The loading, unloading and on-site storage of materials should also be organized across subcontractors.
In larger projects, for instance, logistics may also include space planning for the outdoor areas and the scheduling of delivery traffic.
Infrastructure services include fencing, water supply, heating, air conditioning, toilet facilities and ground covers.
Often, ancillary services determine the overall impression of an event. Is it too cold or too warm? Are there enough toilets available? Can your guests find the parking areas? Let our experts advise you to avoid annoying errors in the costing and planning of your event.
Whether from a fixed power supply or from generators – having reliable power at an event is crucial. We ensure there are no interruptions to the supply.
From 3 x 16A Schuko splitters to 3 x 2000 A distributors – our Power department handles the planning and implementation of your power supply. Many of our power distributors have network connections for remote monitoring of voltage, frequency, current and other data. This lets us immediately determine if a problem is indicated somewhere.
If the existing electrical outlets are not sufficient or if you want to use a redundant, network-independent system, mobile generators are used. We provide the required infrastructure from our own stocks – generators are usually rented from reputable local suppliers.
Events in confined spaces mainly call for stages and platforms – outdoors, tents and scaffolding are also used.
Stage and scaffolding systems are usually modular and can therefore be used very flexibly and in almost any size. Roofed areas encounter physical limits much earlier, as spans and weather conditions play a major role in the structural analysis. Let us advise you. Our stage and scaffolding experts are happy to help.
Personnel lifts, work platforms and forklifts are just some of the tools that we provide for an efficient handling of your project.
With the exception of personnel lifts, we rent all equipment from local providers. Usually, however, it still makes sense to order through us, because we know exactly what we need and can respond more quickly to changes if we instruct the suppliers themselves. Often we can also offer you better prices, because we have framework agreements in place with some suppliers.
On request we are also happy to put you in touch with providers we feel can be recommended.
Personnel to handle issues of safety, health and security is indispensable at many events.
At the planning stage of an event, a risk assessment is carried out, along with a review of whether the venue is suitable for the loads involved.
Safety experts ensure that construction, implementation and dismantling are carried out properly in every respect. This may include fire department, ambulance and police personnel as needed.
Security monitoring is necessary to protect visitors from hazards and to ensure regulated access to cordoned areas. Admission controls, visitor flow and guidance, crowd management, and maintaining public order also fall within the remit of the security teams.
Approvals / Permits and structural reports
Our accredited experts take care of obtaining regulatory permits and produce the required records of inspections.
Rules for places of assembly, accident prevention regulations, and the Working Hours Act just some of the laws and directives that must be observed when planning to host an event. Depending on the type of event, it can quickly necessitate the involvement of five or more public authorities: e.g. the building authorities, air traffic control, police, fire department, trade inspection authorities, etc. One also needs to consider whether structural analyses, inspection books or special permits are required for the use of fireworks, lasers, and the like. GEMA, the German artists' social welfare fund, and the tax office (tax on foreigners, sales tax, etc.) will also demand their share.
There are so many different laws and regulations that only experienced professionals are able to take all the necessary measures into consideration.
Anyone who is not absolutely sure of who has – or is permitted to have – what responsibilities at an event should definitely get professional advice. Talk to our specialists. We will be happy to advise you.
Take advantage of our contacts and our volume of premiums: We are happy to advise you in choosing an insurance company.
In principle, you can insure against most risks. What kind of insurance you should have and what only makes sense in exceptional cases depends on various factors. We therefore recommend a careful risk/benefit analysis. Liability insurance should be taken out in any case. However, you can usually do without break-even insurance (which insures the difference between the revenues and costs of an event).
We would be happy to put you in touch with an insurer with reasonable terms, or organize the insurance for you. It’s completely up to you.
Video production and publishing
Our production professionals work with you to figure out the best way to record and publish your project.
If you wish to have a compilation/recording of your event, or perhaps a live broadcast via live Internet streaming or satellite, our production specialists will be happy to handle it. Of course we can also post your films to Youtube, Vimeo or other portals. Producing corporate videos and educational films is also part of our repertoire.