- Automotive Manufacturers
- Retailer Automotive Industry
- Agencies/ Planner
- Set & Booth Builders
- Designer
Our auto show services for event agencies
On this page, we present the range of services we provide to assist agencies with auto shows. Of course we can adapt our offer to your requirements as needed. To provide a better overview, we present our range of services in separate blocks.
- Pitch support
- Visualization
- Crew
- Booth building
- Furniture
- Media content
- Lighting, video & sound design
- Catering
- Rigging
- Stage automation
- Lighting
- Video technology
- Audio technology
- IT & Communication
- Logistics
- Power
- Machinery
- Approvals / Permits and structural reports
- Insurance

Pitch support
We’d love to help you win your pitch. Our Creative team provides concept consulting, and can also create presentations, renderings and animations.
In addition to your project concept, the presentation of your ideas is key to winning a pitch. A high-quality presentation of your proposals can make all the difference. We therefore feel that the quality of presentation documents is very important.
Our pitch support is usually free. However, if your pitch requires extensive presentation services, the terms of cooperation should be discussed. If you win your project with our support, we expect you to include us in the project.
Call us or send us an email if you would like to talk to us without obligation.

Visualization
High-quality presentation documents facilitate a professional presentation of your project – internally and externally. We prepare all the necessary material for you.
This includes sketches, illustrations, drawings, renderings, animations, websites, and fully produced films. The expense of creating presentation material should, of course, always be in proportion to the volume of the project. For smaller projects, drawings and renderings are usually created. Larger projects sometimes require more extensive presentations. Visualizations are drawn up in close consultation with you and the designers involved.
Call us or email the PRG Creative team, if you would like a free consultation on presentation materials.
Sample visualizations:

Crew
A well-trained crew ensures the success of your event. We put together the team that is needed for your project.
In Germany, we employ over 300 skilled employees, more than 50 apprentices, and a pool of several hundred freelancers. Internationally, PRG has well over 2,000 full-time staff members. With this team, we run international projects of all types and sizes.
We book stagehands, hostesses, etc. from local service providers we regularly work with – to save on travel and accommodation costs. Due to the wide range of projects we service, we have our own specialists for almost every field. All key positions are manned by our own staff or freelancers we work closely with. Depending on the requirements, we use master craftsmen, engineers, high-altitude rescue workers, event technology specialists, pyrotechnicians, etc. Especially in difficult situations, it pays to work with qualified professionals.

Booth building
We carry out conventional tradeshow booth building in close cooperation with renowned booth builders.
We choose our partners carefully, depending on the project, because not every booth builder is equally good at building every type of booth. For instance, one would choose a different supplier for standard booths than for a high-end custom construction.
Our advantage here is that after more than 25 years in the business, we have a very good overview of the companies in the market, and are therefore able to select the right booth builder. On request, we can also make recommendations and leave all the further booth-building steps to you.
Experience has shown that the need for coordination between the different works has become ever greater in recent years. Technical installations in particular are playing a more and more important role. During the implementation, it helps if the service providers know each other well and each know how the other works. This allows for solving small problems or questions without further ado.
Please do contact our experts when planning your next tradeshow appearance. We can offer the services tailored to your needs as a comprehensive package, or can put you in touch with appropriate partners.

Furniture
There are a great many furniture suppliers on the market, with an even greater range of different items of furniture. The selection ranges from beer tables to high-end furniture classics. The art lies in selecting the right pieces to create the desired atmosphere at your event. Our designers will develop proposals that fit your event and provide you with visualizations.

Media content
Simple video graphics, complex film productions or event websites: Our content specialists will gladly advise you.
We provide content for your terminals, screens, video projection or LED screens. For example, our graphic designers create charts and presentations, our Production people produce films and animations, and our web designers design and build websites, apps and other web applications. Our Creative Director supervises the creative designs and coordinates the whole team.
We are also happy to provide comprehensive consultation regarding hardware and content. We look at your communication goals and suggest which hardware and content you could use to achieve your goals.

Lighting, video & sound design
A successful design supports the content of your event and enhances its emotional appeal to visitors.
No matter what type of event it is, the design of the technical services is an essential component of your event. We support you with a tailor-made solution from our own experts, or recommend external designers.
Today, lighting and video technology are usually merged into an overall concept that is very closely interlinked with the design of the set or décor. Direct coordination of the services is absolutely essential for a smooth execution, because in many projects, light and audiovisual content largely determine the overall impression. Integrating the corporate design also plays an important role in the use of colors, logos and other content, and is considered by the selected designer.
The sound design has a special role. This refers not only to the technical concept, where the positions and types of speaker are determined, but also content aspects. A sound designer can crucially enhance the atmosphere in the event area with sound recordings.
The design is essential for determining the technical requirements, which form the basis for our costing and planning.

Catering
Locations are often tied to specific caterers – in all other cases, we can recommend suitable caterers for your event.
Catering is often a very important component of the event. Therefore, everything should be exactly as you imagine it – from the equipment to the crew and the food concept. Catering budgets largely depend on the food and services selected, and usually range between €30 and €120 per person per day.
On request we offer catering services as part of our overall service, or put you directly in touch with the right partner.

Rigging
Our riggers are there to help wherever there are loads to be borne. An event without rigging is hardly conceivable today – and not just at on-stage events.
Rigging refers to the hanging or positioning of loads. Riggers are responsible for the proper assembly and disassembly of the load-carrying devices and the loads attached to them. Static and dynamic loads are taken into account, along with the maximum load capacities of the suspension points and the overall construction, and the permissible distribution of loads. In outside areas, wind loads must also be considered.
The chief rigger is also responsible for ensuring that all necessary structural analyses have been obtained and are adhered to.

Stage automation
"Flying" people or objects, turntables, lifting platforms, movable LED walls, etc. - the Stage Automation department handles the moving elements at your event.
Understandably, the strictest possible safety guidelines apply to the movement of loads or people over the audience. The requirements to be met by the technology are extremely high, as absolute reliability is necessary. The use of this kind of automation effects is therefore relatively expensive and requires plenty of preparation time.
However, the effort is worth it: Moving elements are usually a much-appreciated special effect – in some cases, they are even the highlight of the event.
Let our experienced specialists advise you.

Lighting
Simple lighting – or elaborate mood lighting with all kinds of effects? Our equipment and our expert staff allow us to meet all lighting requirements in the event area from our own inventory. Artificial or natural lighting, spot- or floodlighting, illumination, effects or decorative lighting – for over 25 years, lighting has been one of PRG’s core competencies. No other provider can deliver the selection and quantities we can offer you. We carry brands from many manufacturers and even produce our own product lines. This enables us to always provide our customers with what is best for their project.

Video technology
Cameras, vision mixers, media servers, screens, projections, video walls – we not only provide the required technology, but also the appropriate crew of technicians and creative people for your project.
Video technology processes range from the production of a video signal, for example by a camera or the transmission of a computer signal, to editing using an editing program or a video mixer, to the recording or playback. Playback involves screens, projectors, LED walls or other (dis)play devices. Let us advise you!

Audio technology
Flawless sound reproduction is essential for any kind of event. We mainly use speaker systems from the leading company in the field, MeyerSound. Our portfolio includes all items that are required for excellent sound, from the 10cm x 10cm MM4 to 170Kg M3D Line Array top speakers. Of course, we also have quality systems from other manufacturers.
Our team of experts will be happy to compile a customized system for your needs. Talk to us.

IT & Communication
IT is a broad field:
This segment includes hardware and software for computer systems and various types of communication technology. Whether you need a single terminal or a complex computer network; wireless devices or a complex matrix intercom; networks for audio, video or data signals – our IT professionals take responsibility for providing it. We use hardware and software from all widely known manufacturers.

Logistics
Transportation of personnel and materials, storage, travel organization – the logistics required in connection with an event are not to be underestimated.
Usually, technical subcontractors will handle the transport of their own equipment and crews. However, the larger the project or the greater the distance to the venue, the more useful it is to pool transport, flights, hotels, crew transport, etc. and plan and book these things centrally. The loading, unloading and on-site storage of materials should also be organized across subcontractors.
In larger projects, for instance, logistics may also include space planning for the outdoor areas and the scheduling of delivery traffic​​.

Power
Whether from a fixed power supply or from generators – having reliable power at an event is crucial. We ensure there are no interruptions to the supply.
From 3 x 16A Schuko splitters to 3 x 2000 A distributors – our Power department handles the planning and implementation of your power supply. Many of our power distributors have network connections for remote monitoring of voltage, frequency, current and other data. This lets us immediately determine if a problem is indicated somewhere.
If the existing electrical outlets are not sufficient or if you want to use a redundant, network-independent system, mobile generators are used. We provide the required infrastructure from our own stocks – generators are usually rented from reputable local suppliers.

Machinery
Personnel lifts, work platforms and forklifts are just some of the tools that we provide for an efficient handling of your project.
With the exception of personnel lifts, we rent all equipment from local providers. Usually, however, it still makes sense to order through us, because we know exactly what we need and can respond more quickly to changes if we instruct the suppliers themselves. Often we can also offer you better prices, because we have framework agreements in place with some suppliers.
On request we are also happy to put you in touch with providers we feel can be recommended.

Approvals / Permits and structural reports
Our accredited experts take care of obtaining regulatory permits and produce the required records of inspections.
Rules for places of assembly, accident prevention regulations, and the Working Hours Act just some of the laws and directives that must be observed when planning to host an event. Depending on the type of event, it can quickly necessitate the involvement of five or more public authorities: e.g. the building authorities, air traffic control, police, fire department, trade inspection authorities, etc. One also needs to consider whether structural analyses, inspection books or special permits are required for the use of fireworks, lasers, and the like. GEMA, the German artists' social welfare fund, and the tax office (tax on foreigners, sales tax, etc.) will also demand their share.
There are so many different laws and regulations that only experienced professionals are able to take all the necessary measures into consideration.
Anyone who is not absolutely sure of who has – or is permitted to have – what responsibilities at an event should definitely get professional advice. Talk to our specialists. We will be happy to advise you.

Insurance
Take advantage of our contacts and our volume of premiums: We are happy to advise you in choosing an insurance company.
In principle, you can insure against most risks. What kind of insurance you should have and what only makes sense in exceptional cases depends on various factors. We therefore recommend a careful risk/benefit analysis. Liability insurance should be taken out in any case. However, you can usually do without break-even insurance (which insures the difference between the revenues and costs of an event).
We would be happy to put you in touch with an insurer with reasonable terms, or organize the insurance for you. It’s completely up to you.