- Automotive Manufacturers
- Retailer Automotive Industry
- Agencies/ Planner
- Set & Booth Builders
- Designer
Our services for automotive dealers
In the field of auto shows for dealers, we not only handle partial services, such as the event technology, but also act as a general contractor.
To provide a better overview of our entire range of services, we show them in different blocks. Frequently, however, only individual services from our range are required.
Concept Consulting
We help you develop the creative, technical and organizational concept of your event.
If you want to do without an agency and prefer to design your event yourself, you’ve come to the right place. We support you in all relevant areas, mainly with our own Creation and Planning staff. Our experienced professionals stay constantly up-to-date through in-house training and can draw on expertise gained in hundreds of past events.
If you have few or no resources available for designing and carrying out your event project, we advise you to hire an agency. After working in this field for more than 25 years, we have a good overview of the market and can assess which agency is best suited for your project. Besides the event idea and concept, typical agency tasks include guest management, event marketing and public relations.
We usually provide the initial consultation free of charge as part of our customer service. Remuneration for further assistance with the concept is determined in individual agreements. We would be happy to discuss your needs in person.
Visualization
High-quality presentation documents facilitate a professional presentation of your project – internally and externally. We prepare all the necessary material for you.
This includes sketches, illustrations, drawings, renderings, animations, websites, and fully produced films. The expense of creating presentation material should, of course, always be in proportion to the volume of the project. For smaller projects, drawings and renderings are usually created. Larger projects sometimes require more extensive presentations. Visualizations are drawn up in close consultation with you and the designers involved.
Call us or email the PRG Creative team, if you would like a free consultation on presentation materials.
Sample visualizations:
Project management
The Project Management team is responsible for the budget compliance, planning, organization, implementation, and follow-up of your event.
The team’s other important tasks include costing, communications, contract management and invoicing. Usually, these tasks are distributed among several people – this is not strictly necessary for smaller projects.
No matter whether you wish to handle the tasks yourself, or hire the whole team – we provide you with properly trained personnel for each position. Our employees can draw on our back office at all times to provide you with ready-made checklists, flowcharts, etc. It is also possible to temporarily boost the team with specialists from specific fields to provide additional certainty.
Crew
A well-trained crew ensures the success of your event. We put together the team that is needed for your project.
In Germany, we employ over 300 skilled employees, more than 50 apprentices, and a pool of several hundred freelancers. Internationally, PRG has well over 2,000 full-time staff members. With this team, we run international projects of all types and sizes.
We book stagehands, hostesses, etc. from local service providers we regularly work with – to save on travel and accommodation costs. Due to the wide range of projects we service, we have our own specialists for almost every field. All key positions are manned by our own staff or freelancers we work closely with. Depending on the requirements, we use master craftsmen, engineers, high-altitude rescue workers, event technology specialists, pyrotechnicians, etc. Especially in difficult situations, it pays to work with qualified professionals.
Booth building
We carry out conventional tradeshow booth building in close cooperation with renowned booth builders.
We choose our partners carefully, depending on the project, because not every booth builder is equally good at building every type of booth. For instance, one would choose a different supplier for standard booths than for a high-end custom construction.
Our advantage here is that after more than 25 years in the business, we have a very good overview of the companies in the market, and are therefore able to select the right booth builder. On request, we can also make recommendations and leave all the further booth-building steps to you.
Experience has shown that the need for coordination between the different works has become ever greater in recent years. Technical installations in particular are playing a more and more important role. During the implementation, it helps if the service providers know each other well and each know how the other works. This allows for solving small problems or questions without further ado.
Please do contact our experts when planning your next tradeshow appearance. We can offer the services tailored to your needs as a comprehensive package, or can put you in touch with appropriate partners.
Lighting, video & sound design
A successful design supports the content of your event and enhances its emotional appeal to visitors.
No matter what type of event it is, the design of the technical services is an essential component of your event. We support you with a tailor-made solution from our own experts, or recommend external designers.
Today, lighting and video technology are usually merged into an overall concept that is very closely interlinked with the design of the set or décor. Direct coordination of the services is absolutely essential for a smooth execution, because in many projects, light and audiovisual content largely determine the overall impression. Integrating the corporate design also plays an important role in the use of colors, logos and other content, and is considered by the selected designer.
The sound design has a special role. This refers not only to the technical concept, where the positions and types of speaker are determined, but also content aspects. A sound designer can crucially enhance the atmosphere in the event area with sound recordings.
The design is essential for determining the technical requirements, which form the basis for our costing and planning.
Event technology
Event technology includes staging, lighting, audio and video technology. These days, organizing a high-quality event is hardly conceivable without the appropriate professional technical equipment.
Invited guests or paying visitors expect a high level of speech intelligibility, balanced sound, and lighting that is suitable for the occasion. At larger events, the transmission of images and videos is also standard.
PRG is one of the world's leading suppliers of technical equipment and has a one-of-a-kind pool of materials. With over 40 branches at all the key international venues, PRG can usually provide very competitive costing, and operate all over the world from Germany. Talk to us – we are happy to advise you.
Catering
Locations are often tied to specific caterers – in all other cases, we can recommend suitable caterers for your event.
Catering is often a very important component of the event. Therefore, everything should be exactly as you imagine it – from the equipment to the crew and the food concept. Catering budgets largely depend on the food and services selected, and usually range between €30 and €120 per person per day.
On request we offer catering services as part of our overall service, or put you directly in touch with the right partner.
Furniture
There are a great many furniture suppliers on the market, with an even greater range of different items of furniture. The selection ranges from beer tables to high-end furniture classics. The art lies in selecting the right pieces to create the desired atmosphere at your event. Our designers will develop proposals that fit your event and provide you with visualizations.
Logistics
Transportation of personnel and materials, storage, travel organization – the logistics required in connection with an event are not to be underestimated.
Usually, technical subcontractors will handle the transport of their own equipment and crews. However, the larger the project or the greater the distance to the venue, the more useful it is to pool transport, flights, hotels, crew transport, etc. and plan and book these things centrally. The loading, unloading and on-site storage of materials should also be organized across subcontractors.
In larger projects, for instance, logistics may also include space planning for the outdoor areas and the scheduling of delivery traffic​​.
Power
Whether from a fixed power supply or from generators – having reliable power at an event is crucial. We ensure there are no interruptions to the supply.
From 3 x 16A Schuko splitters to 3 x 2000 A distributors – our Power department handles the planning and implementation of your power supply. Many of our power distributors have network connections for remote monitoring of voltage, frequency, current and other data. This lets us immediately determine if a problem is indicated somewhere.
If the existing electrical outlets are not sufficient or if you want to use a redundant, network-independent system, mobile generators are used. We provide the required infrastructure from our own stocks – generators are usually rented from reputable local suppliers.
Machinery
Personnel lifts, work platforms and forklifts are just some of the tools that we provide for an efficient handling of your project.
With the exception of personnel lifts, we rent all equipment from local providers. Usually, however, it still makes sense to order through us, because we know exactly what we need and can respond more quickly to changes if we instruct the suppliers themselves. Often we can also offer you better prices, because we have framework agreements in place with some suppliers.
On request we are also happy to put you in touch with providers we feel can be recommended.
Approvals / Permits and structural reports
Our accredited experts take care of obtaining regulatory permits and produce the required records of inspections.
Rules for places of assembly, accident prevention regulations, and the Working Hours Act just some of the laws and directives that must be observed when planning to host an event. Depending on the type of event, it can quickly necessitate the involvement of five or more public authorities: e.g. the building authorities, air traffic control, police, fire department, trade inspection authorities, etc. One also needs to consider whether structural analyses, inspection books or special permits are required for the use of fireworks, lasers, and the like. GEMA, the German artists' social welfare fund, and the tax office (tax on foreigners, sales tax, etc.) will also demand their share.
There are so many different laws and regulations that only experienced professionals are able to take all the necessary measures into consideration.
Anyone who is not absolutely sure of who has – or is permitted to have – what responsibilities at an event should definitely get professional advice. Talk to our specialists. We will be happy to advise you.
Insurance
Take advantage of our contacts and our volume of premiums: We are happy to advise you in choosing an insurance company.
In principle, you can insure against most risks. What kind of insurance you should have and what only makes sense in exceptional cases depends on various factors. We therefore recommend a careful risk/benefit analysis. Liability insurance should be taken out in any case. However, you can usually do without break-even insurance (which insures the difference between the revenues and costs of an event).
We would be happy to put you in touch with an insurer with reasonable terms, or organize the insurance for you. It’s completely up to you.
