We work with local or global advertising agencies to support their production of commercials, advertising or stills. On this page, we present the range of services we provide to advertising agencies in the commercial film segment for example film lighting, video or rigging. Of course we will adapt our offer to your requirements as needed.
- Pitch support
- Project management
- Venue selection / Location consulting
- Lighting, video & sound design
- Rehearsal locations
- Event technology
- Film lighting
- Cameras and OB vans
- Special effects
- Approvals / Permits and structural reports
- Video production and publishing
We’d love to help you win your pitch. Our Creative team provides concept consulting, and can also create presentations, renderings and animations.
In addition to your project concept, the presentation of your ideas is key to winning a pitch. A high-quality presentation of your proposals can make all the difference. We therefore feel that the quality of presentation documents is very important.
Our pitch support is usually free. However, if your pitch requires extensive presentation services, the terms of cooperation should be discussed. If you win your project with our support, we expect you to include us in the project.
The Project Management team is responsible for the budget compliance, planning, organization, implementation, and follow-up of your event.
The team’s other important tasks include costing, communications, contract management and invoicing. Usually, these tasks are distributed among several people – this is not strictly necessary for smaller projects.
No matter whether you wish to handle the tasks yourself, or hire the whole team – we provide you with properly trained personnel for each position. Our employees can draw on our back office at all times to provide you with ready-made checklists, flowcharts, etc. It is also possible to temporarily boost the team with specialists from specific fields to provide additional certainty.
A well-trained crew ensures the success of your event. We put together the team that is needed for your project.
In Germany, we employ over 300 skilled employees, more than 50 apprentices, and a pool of several hundred freelancers. Internationally, PRG has well over 2,000 full-time staff members. With this team, we run international projects of all types and sizes.
We book stagehands, hostesses, etc. from local service providers we regularly work with – to save on travel and accommodation costs. Due to the wide range of projects we service, we have our own specialists for almost every field. All key positions are manned by our own staff or freelancers we work closely with. Depending on the requirements, we use master craftsmen, engineers, high-altitude rescue workers, event technology specialists, pyrotechnicians, etc. Especially in difficult situations, it pays to work with qualified professionals.
Venue selection / Location consulting
We help you to choose a suitable venue for your event, taking technical and logistical aspects into consideration from the very beginning.
First, there is the question of what city your event is to take place in. Once this fundamental question is answered, you can think about what kind of location suits your plans: an extravagant location, a magnificent historical building, an event hall or auditorium ... the selection is huge. The capacity is also crucial. Will you need only one event area, or various different areas? Do you need conference rooms? Furthermore, [public transport] accessibility, blackout facilities, logistical aspects, catering, etc. play a role. The costs associated with the location are of course an important factor in the decision criterion.
Based on our experience with hundreds of locations in Germany and abroad, we can usually recommend a suitable venue for you. You can book it directly yourself or through us.
Lighting, video & sound design
A successful design supports the content of your event and enhances its emotional appeal to visitors.
No matter what type of event it is, the design of the technical services is an essential component of your event. We support you with a tailor-made solution from our own experts, or recommend external designers.
Today, lighting and video technology are usually merged into an overall concept that is very closely interlinked with the design of the set or décor. Direct coordination of the services is absolutely essential for a smooth execution, because in many projects, light and audiovisual content largely determine the overall impression. Integrating the corporate design also plays an important role in the use of colors, logos and other content, and is considered by the selected designer.
The sound design has a special role. This refers not only to the technical concept, where the positions and types of speaker are determined, but also content aspects. A sound designer can crucially enhance the atmosphere in the event area with sound recordings.
The design is essential for determining the technical requirements, which form the basis for our costing and planning.
High-quality presentation documents facilitate a professional presentation of your project – internally and externally. We prepare all the necessary material for you.
This includes sketches, illustrations, drawings, renderings, animations, websites, and fully produced films. The expense of creating presentation material should, of course, always be in proportion to the volume of the project. For smaller projects, drawings and renderings are usually created. Larger projects sometimes require more extensive presentations. Visualizations are drawn up in close consultation with you and the designers involved.
If you want to rehearse a program or simply avoid risks, but don’t have enough time at the venue, rehearsals or trial assemblies may be a good idea. In touring productions, rehearsals are standard, as they are for projects with tight deadlines.
We can either recommend suitable venues or offer one of our studios in Hamburg, Cologne and Berlin. PRG also has its own studios abroad.
We would be happy to figure out with you what kind of rehearsal location you need and will propose several options.
In Germany, we operate versatile studios in Hamburg, Berlin and Cologne. Suitable adjoining rooms are also available. As the studios are all at ground level and fit for traffic, we can meet all requirements from portrait photography to truck presentations. The spaces are also ideally suited for musical rehearsals, commercials and music videos.
You can find photos and details of our studios under: About PRG/PRG Studios
Event technology includes staging, lighting, audio and video technology. These days, organizing a high-quality event is hardly conceivable without the appropriate professional technical equipment.
Invited guests or paying visitors expect a high level of speech intelligibility, balanced sound, and lighting that is suitable for the occasion. At larger events, the transmission of images and videos is also standard.
PRG is one of the world's leading suppliers of technical equipment and has a one-of-a-kind pool of materials. With over 40 branches at all the key international venues, PRG can usually provide very competitive costing, and operate all over the world from Germany. Talk to us – we are happy to advise you.
Events in confined spaces mainly call for stages and platforms – outdoors, tents and scaffolding are also used.
Stage and scaffolding systems are usually modular and can therefore be used very flexibly and in almost any size. Roofed areas encounter physical limits much earlier, as spans and weather conditions play a major role in the structural analysis. Let us advise you. Our stage and scaffolding experts are happy to help.
Movie lighting ranges from battery indicator lights to 100,000-watt SoftSuns. PRG can provide all the products commonly used in film lighting.
Cinegate, our subsidiary specializing in film industry services, provides typical movie lighting. PRG supplies effects lighting, rigging, and lighting equipment for shooting at major events. If you would like to discuss a music video, advertising, television or movie project, you’re in good hands with us.
Cameras and OB vans
From cameras and camera cranes to fully equipped OB trucks – from ENG crews for mobile coverage to complete OB truck crews: We provide the staff and equipment needed to record, edit, broadcast and distribute footage of and from your event.
Depending on the requirements, we use mobile systems or ready-equipped OB vans. We work with partners to handle satellite uplinks and other broadcast technology. We would be happy to develop a proposal for your project.
You want lasers, fireworks and water curtains? No problem. We work with partners to deliver the desired special effects. Take advantage of our market knowledge.
The appropriate special effects can crucially upgrade your event. For example, a laser show to accompany an opening, 3D projections during a show, or indoor or outdoor fireworks for a finale. New ideas for small and large special effects are continually emerging, which we will be happy to present to you. If you are interested in regular updates about new techniques or effects, we recommend that you subscribe to our newsletter on the subject.
Transportation of personnel and materials, storage, travel organization – the logistics required in connection with an event are not to be underestimated.
Usually, technical subcontractors will handle the transport of their own equipment and crews. However, the larger the project or the greater the distance to the venue, the more useful it is to pool transport, flights, hotels, crew transport, etc. and plan and book these things centrally. The loading, unloading and on-site storage of materials should also be organized across subcontractors.
In larger projects, for instance, logistics may also include space planning for the outdoor areas and the scheduling of delivery traffic.
Infrastructure services include fencing, water supply, heating, air conditioning, toilet facilities and ground covers.
Often, ancillary services determine the overall impression of an event. Is it too cold or too warm? Are there enough toilets available? Can your guests find the parking areas? Let our experts advise you to avoid annoying errors in the costing and planning of your event.
Personnel lifts, work platforms and forklifts are just some of the tools that we provide for an efficient handling of your project.
With the exception of personnel lifts, we rent all equipment from local providers. Usually, however, it still makes sense to order through us, because we know exactly what we need and can respond more quickly to changes if we instruct the suppliers themselves. Often we can also offer you better prices, because we have framework agreements in place with some suppliers.
On request we are also happy to put you in touch with providers we feel can be recommended.
Personnel to handle issues of safety, health and security is indispensable at many events.
At the planning stage of an event, a risk assessment is carried out, along with a review of whether the venue is suitable for the loads involved.
Safety experts ensure that construction, implementation and dismantling are carried out properly in every respect. This may include fire department, ambulance and police personnel as needed.
Security monitoring is necessary to protect visitors from hazards and to ensure regulated access to cordoned areas. Admission controls, visitor flow and guidance, crowd management, and maintaining public order also fall within the remit of the security teams.
Approvals / Permits and structural reports
Our accredited experts take care of obtaining regulatory permits and produce the required records of inspections.
Rules for places of assembly, accident prevention regulations, and the Working Hours Act just some of the laws and directives that must be observed when planning to host an event. Depending on the type of event, it can quickly necessitate the involvement of five or more public authorities: e.g. the building authorities, air traffic control, police, fire department, trade inspection authorities, etc. One also needs to consider whether structural analyses, inspection books or special permits are required for the use of fireworks, lasers, and the like. GEMA, the German artists' social welfare fund, and the tax office (tax on foreigners, sales tax, etc.) will also demand their share.
There are so many different laws and regulations that only experienced professionals are able to take all the necessary measures into consideration.
Anyone who is not absolutely sure of who has – or is permitted to have – what responsibilities at an event should definitely get professional advice. Talk to our specialists. We will be happy to advise you.
Take advantage of our contacts and our volume of premiums: We are happy to advise you in choosing an insurance company.
In principle, you can insure against most risks. What kind of insurance you should have and what only makes sense in exceptional cases depends on various factors. We therefore recommend a careful risk/benefit analysis. Liability insurance should be taken out in any case. However, you can usually do without break-even insurance (which insures the difference between the revenues and costs of an event).
We would be happy to put you in touch with an insurer with reasonable terms, or organize the insurance for you. It’s completely up to you.
Video production and publishing
Our production professionals work with you to figure out the best way to record and publish your project.
If you wish to have a compilation/recording of your event, or perhaps a live broadcast via live Internet streaming or satellite, our production specialists will be happy to handle it. Of course we can also post your films to Youtube, Vimeo or other portals. Producing corporate videos and educational films is also part of our repertoire.