„The Future of German Media“

With the new summit format “The Future of German Media,” the MADSACK Media Group sent a clear signal for innovation and networking within the media industry. For the impressive staging of the event in the former printing plant in Hanover, PRG was on board as the full-service technical provider – delivering a comprehensive 360°+ package that went far beyond traditional event technology.

Rethinking Space – Creative Concept Meets Technology and Content
The industrial venue was transformed by the PRG team into a modern, communication-enhancing event environment for more than 500 participants. From the early planning stages, PRG supported the client with room design, customer experience, and creative visualization – including fly-throughs for better planning and coordination.

Key design elements included the modular Schnick-Schnack LED system and the semi-transparent TitanX LED walls, which were strategically used to structure and divide the space without compromising its open feel. The result: a flexible environment for exchange, inspiration, and multimedia experiences.

Everything from a Single Source: Technology, Show Direction, and Strong Partners
PRG delivered the complete lighting, audio, video, and rigging technology for the summit – along with set construction and grandstands. In addition, selected PRG partners were involved – from content creation to show direction – ensuring smooth on-site coordination.

Marius März, PRG Senior Account Manager, summed it up enthusiastically:
“We’re proud to have delivered the full range of PRG services here – planning, spatial concept, top-level technology – from start to finish, a fantastic collaboration with the client!”
This new format has already set a benchmark – and PRG is proud to have been part of this premiere.

Special thanks to:
Aussenborder (Content), TVN Group (Broadcast), MADSACK Media Group, Sven Haas (Show Direction), Prefocus (Lighting Design), PartyRent (Catering), vomfeinsten Catering (Catering)