35LIVE!®

Our proprietary 35LIVE!® technology elevates television events by giving them a cinematic look and feel. 35LIVE! combines the power and immediacy of live broadcast with a big-screen aesthetic. Film-style, large sensor camera systems with lightweight, modular setups are key to implementing this solution. A dedicated team of technical specialists work together to produce astounding cinematic imagery, 100% live. The system is compatible with any camera and serves as a valuable tool for repurposing original content for television, streaming, theatres, or DVD/Blu-ray.

The 35LIVE! workflow replaces the traditional multi-camera approach with digital 35mm cinema cameras and lenses. Our experts work with the DP to bring cinematic imagery to the aesthetic vision of the project, using technology that delivers, whether pre-recorded or broadcast live.

System Components:

- Modular, purpose-built fly-pack systems or full-truck capabilities to accommodate any scale of production
- Small fly-packs or truck amenities
- All Signals on a single piece of fiber
- State-of-the-art comms
- Optional EVS 4K Record/Playback
- 2K / 4K / 6K / 8K
- Features optics from: Zeiss, Canon, Fujinon, Cooke and Angenieux

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Innovation Applied

Netflix is a Joke: The Festival

Learn more about our use of the 35LIVE! system in shooting multiple Netflix comedy specials.

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Netflix is a Joke: The Festival

  • Click here to watch the video.
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Super Bowl LVI Pepsi Halftime Show

After achieving such a stunning visual result with cinematic cameras on the Halftime Show last year, Director Hamish Hamilton had to bring it back for the 2022 event. PRG once again delivered with its proprietary 35LIVE!® multicamera system.

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Super Bowl LVI Pepsi Halftime Show

  • The 35LIVE!® workflow replaces a traditional multi-camera approach using 35mm cinema cameras and film lenses, powered by a broadcast engineering and fiber system.
  • PRG built a control room inside the NFL media center, purpose-built for the halftime show feed.
  • The camera order included 2 camera engineers, 13 Sony Venice cameras, an assortment of Fujinon and Canon lenses, and the 35LIVE! lens control and ancillary accessories.
  • Read more about our involvement here.
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Kevin Hart Irresponsible

PRG employed its 35LIVE!® proprietary workflow for the comedian's Netflix special at the O2 arena in London.

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Kevin Hart Irresponsible

  • Mapped out the entire stadium, selecting the best areas for capturing both Kevin Hart’s performance and the massive scale of the audience watching.
  • Provided 25 F55 cameras from PRG London office and seamless connection to the broadcast truck.
  • 35LIVE! equipment captured the show at cinema-quality.
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