Production Resource Group AG (PRG), Germany is a leading full-service provider for the event industry and works for various customer groups, such as agencies, companies, event organizers and TV broadcasters.
The range of services offered by PRG covers everything from support at the conception, planning, and implementation stages, to technical equipment and follow-up for all kinds of events. Our comprehensive consulting and support services guarantee clients a creative and professional implementation of their events. The PRG equipment pool is the largest in the world.
Depending on the customer's wishes, we provide individual works or general contractor services. An overview of our service portfolio for the different lines of business is available under "Our Services."
In Germany, PRG has branches in Hamburg, Berlin, Düsseldorf, Cologne, Frankfurt, Stuttgart and Munich and has operated in the market for over 25 years. The company has many years of international experience and excellent credentials and references in all event segments.
In Germany alone, PRG has more than 350 skilled employees from various areas of the event industry and about 50 trainees. In addition, PRG has a network of over 500 freelancers.
Internationally, Production Resource Group has over 3,000 employees and operates 37 branches around the world.
The PRG Germany subsidiary Cinegate GmbH provides technical equipment for movies, television and promotional films, and operates studios in Hamburg, Berlin and Cologne.
Production Resource Group AG, Germany, generates annual revenues of between €60 million and €70 million and is a wholly owned subsidiary of Production Resource Group, LLC based in New York. The group’s total revenues run well into nine figures.
PRG is a service provider for event, movie and television production. We offer real full service, from consulting and planning to implementation. We see ourselves as partners of companies, agencies, designers, producers, promoters and many others who are responsible for the content of events.
With this philosophy, the PRG Group has become one of the world’s leading providers. While we don’t see size as an end in itself, it does help us offer our customers better service, better products and better prices, for the following reasons:
People make the difference
Over 350 skilled professionals work as a close-knit team at PRG in Germany: account managers, project managers, interior designers, designers, graphic designers, marketing specialists, engineers, event managers, event technicians, craftsmen and many more. In addition, we use a pool of over 500 regular freelancers. For special tasks, we can draw on the expertise of over 2,500 other PRG employees.
So an experienced team is available for each of your projects, regardless of its size. And to ensure that this remains the case, we are one of the industry’s biggest training companies, with about 50 apprentices.
There are LED suppliers, sound engineers and effects specialists on the market. Companies for set design, conference technology and radio equipment rentals...
Sounds complicated? It is! To make things easier for you, PRG provides the necessary expertise in each of these areas, enabling you to source the entire implementation from a single source. This eliminates the need for you to coordinate with different service providers, avoids the risk of misunderstandings – and not least saves on cost, as we can leverage synergies.
Moreover, if additional external specialists are needed we will be happy to handle their coordination as well – so that you can trust that everything is really being handled from a single source.
You can rely on us
Safety is the top priority in our industry – starting with the safety of employees, stakeholders and visitors. We ensure that all legal requirements are complied with. Unfortunately, this is not a given in the industry.
But our customers also need to feel safe in trusting that everything will run smoothly. Therefore, we do everything possible to identify possible glitches and eliminate any flaws in the process. Our on-site managers work according to a manual that minutely regulates everything – from compliance with laws to our own checklists.
Simpler is better
As a PRG customer you always have a single point of contact: your personal account manager. Usually they will have worked in the industry for over 15 years and have spent many years with us. They will support your projects from initial quote to final invoicing. To ensure that your account manager is always accessible to you, they are supported by project managers who take care of the detailed planning.
And if you ever need to simultaneously stage two or three events, you will have two or three project teams available without having to switch between account managers.
As you can see, we do everything to make working with us as easy as possible. After all, the task of coordinating an event is already complex enough.
From S to XXL
The fact that we handle very large projects can create the impression that we are mainly interested in major events. In fact, events of this magnitude account for only about 10% of our turnover. Well over half of the projects we carry out have budgets of between €5,000 and €25,000.
No matter how big a project is, the devil is in the details. Therefore, each event must be planned individually and with great care. It really helps to have a full-service provider at your side asking the right questions and furnishing the right answers – and who can therefore provide a customized solution for any event. Why settle for less?
Control your costs
At PRG there are no nasty surprises at the end, because we usually quote a fixed price for projects – and invoice at this fixed price.
And while we’re on the subject of price: PRG offers excellent value for money. Because of the large number of projects we work on, our resources are continuously utilized. Our efficient organization means that we can realize savings in many areas – and our customers benefit from the advantages of our capacity utilization.
High utilization not only leads to better prices, but also ensures the economical use of natural resources. Wherever possible, we will of course use energy-saving products.
You can read about our strengths in the individual segments by clicking on the link to the homepage of a given line of business (“Our Services” in menu).
Jörn Kubiak is our Chief Executive Officer, DACH. He is also the Business Unit Director in charge of our subsidiary Cinegate. Mr. Kubiak studied industrial engineering at Leipzig and economics at Edinburgh before working as a management consultant for strategy consultancies. Prior to joining PRG, Mr. Kubiak worked in various management roles at the Bertelsmann Group. He has worked as part of the PRG management team since 2013, and took over his current role in December 2018. Since mid of 2016 he is an appointed member of the Executive Board.
Executive Board Member, Director Sales & Account Management
Udo Willburger is responsible for all sales at PRG Germany, except corporate events. After training in the field of event technology and earning a degree in business administration, Mr. Willburger worked in various positions in the event industry, including as technical director. In 1998, he co-founded S&L Showservice GmbH in Cologne, which was later acquired by Procon. Since then, Mr. Willburger has worked in various senior positions at PRG. He was appointed to his current position in 2011. Since December 2015 Mr. Willburger is further an appointed member of the board.
Executive Board Member
Carsten Zwerg, Vice President of Asset Strategy EMEA, is supervising the equipment base for Europe, Middle East and Africa.
After an apprenticeship at Deutsche Bank, Mr. Zwerg completed a degree in industrial engineering in Hamburg. In 1996, he started as a controller at the television production company Me, Myself & Eye. In 2002 he joined Procon Event Engineering GmbH, where he was promoted to the management in 2007.
Since PRG’s acquisition of Procon Group, Mr. Zwerg has held various senior management roles, culminating in his appointment to the Executive Board in 2012.
Member of the Executive Board
Morten Carlsson is a Member of the Executive Board since 2015. He is responsible for the strategy, marketing and the digital transformation of the company. Morten Carlsson founded the Procon Bühnenproduktions GmbH in 1988 with two other shareholders and led the company until 1999 as managing director. During the time of the public listing from 1999 he was first Member of the Executive Board and from 2004 Chief Executive Officer. Following the acquisition of Procon MultiMedia AG by PRG in 2009, Morten Carlsson took over responsibility for the marketing in Europe, the Middle East and Africa in 2012. In 2018, Morten Carlsson will take on a different management role within the PRG Group.
Director Creative Services
Klaus Rahe heads our Creative Services department, supervising all the creative work we do for our customers. Mr. Rahe studied Visual Communications at Bielefeld and has worked as a project manager on various national and international productions since 1985. He and his team combine creative ideas with what is currently technically doable. He has worked at PRG since 1999, with one brief interruption, and assumed his current role in early 2014.
Director Production Management
Johannes Wahl is responsible for the Production department at PRG Germany. After training in event technology and earning a degree in media studies, Mr. Wahl worked in various roles in the event industry. In 2007, he became a project manager at Procon and has played a managing role in many major projects, including the Olympic Games. He was appointed to his current position in 2012.
Director Asset Management
Horst Siefen is responsible for managing PRG Germany's materials pool (assets). After studying science and earning a degree in electrical engineering, Mr. Siefen has worked in various positions in the event industry since 1980. From 1983 he worked on various development projects for Showtec, and later took over responsibility for Vari-Lite Germany. Mr Siefen assumed his current role following PRG Germany’s acquisition of Showtec.
Dipl Ing (FH) Norbert Steffens is in charge of the Operations department at PRG Germany – which at our company means technology and logistics. After earning a degree in electrical engineering, Mr. Steffens was a senior engineer at Showtec before joining S&L Showservice in Cologne in 1998. Following Procon’s acquisition of S&L Showservice, Mr. Steffens held various senior roles at Procon and later at PRG. Mr. Steffens was appointed to his current position in 2013.
Lars Schwarz is responsible for the Finance department at PRG Germany. After an apprenticeship in electrical engineering and a degree in business administration, Mr. Schwarz held various positions, including as commercial director. In 2005 he became a controller at Procon, where he was appointed to the Executive Board in 2010. Following PRG’s acquisition of Procon in 2009, Mr. Schwarz has worked in various management positions and assumed his current role in 2012.
History of the German group
Production Resource Group AG, Germany, was formed from PROCON Event Engineering GmbH and Showtec Beleuchtungs- und Beschallungs GmbH. Since 2015 XL Video GmbH is part of the PRG Group as well.
Procon Event Engineering GmbH logo
Procon Event Engineering GmbH was founded in 1988 as a Hamburg-based company specializing in computer-controlled spotlights. In 1999, Procon was listed on the stock exchange under the name PROCON MultiMedia AG and went on to greatly widen its business activities. From the turn of the millennium, the company offered comprehensive services for all types of event, movie and television productions. The lighting, sound and video technology business as well as other event services were greatly expanded.
Until 2009, Procon operated from branches in Sweden, Belgium, France, England, China and Switzerland, servicing corporate events, trade fairs, tours, TV programs and major international projects. In 2009, Procon was acquired by PRG and integrated into the Production Resource Group. The company was delisted from the stock exchange in 2011.
Showtec Beleuchtungs- und Beschallungs GmbH logo
Showtec Beleuchtungs- und Beschallungs GmbH was founded in 1983. Headquartered in Cologne, its product portfolio included audio and lighting equipment. Showtec mainly provided equipment and extensive services for corporate events, tradeshow booths, tours and TV productions.
Showtec was acquired by Production Resource Group, LLC in 2011 and integrated into the German company. In the years up to 2013, the two companies were fully integrated and all processes were optimized based on a comprehensive quality management program. Since then, the company’s focus has been on providing technical equipment, specialist consulting, concept drafting, and content production, as well as the comprehensive overall handling of events in all segments.
XL Video GmbH logo
XL Video was founded in 1995 in the US and is an award-winning supplier of creative video and broadcast solutions. In 1998, the German subsidiary was established in Oststeinbek near Hamburg. In 2004, a branch was added in Dusseldorf, and was later followed by offices in Munich and Stuttgart.
XL Video is one of the few professional globally-positioned Video / Broadcast services and comprises an excellent team. The company has played a part in a number of public spectaculars including major sporting event opening and closing ceremonies, many worldwide tours by renowned music artists, as well as servicing global brands at auto shows. In 2015 XL Video was completely acquired by the Production Resource Group AG.
Is PRG the right partner for me?
For some customers, creativity is the main focus; for others, the fulfillment of a precise specification is the top priority; yet others are primarily concerned about price. We make our living by skillfully handling these different requirements.
Our segment strategy allows us to focus on a wide range of different event genres. Our account managers usually only work in one or two of our lines of business, and are therefore very well versed in the type of event they supervise. And yet, because of the close proximity of all the offices, they do not lose sight of new ideas and technologies from the other segments.
Furthermore, we have a very flexible and powerful organization, and operate a large central warehouse in Germany, from where we serve nationwide and international projects. Our account managers and creative teams are based close to our customers at our offices in Hamburg, Berlin, Cologne, Frankfurt and Munich.
Since on the one hand we have opted for a central warehouse for efficiency and quality reasons, and on the other employ many highly qualified employees, we focus on events above a certain size. Although we do not set a price threshold, experience has shown that we are best able to demonstrate our strong points on budgets of about €5,000 and above – and can leverage our strengths all the more on larger projects.
PRG Germany’s average contract size is about €25,000 – but we also handle projects with budgets in the five-, six- and seven-figure range.
Please contact us – we will be happy to cost your next project for you.
History of the PRG Group
PRG’s growth as a company has paralleled the development of modern technology in the live entertainment industry. Founded in 1982 by Jere Harris as Jeremiah J. Harris Associates, and later renamed Harris Production Services, the company was joined two years later by Scenic Technologies, founded to develop new scenic fabrication and automation techniques for the live entertainment market. Landmarks of those early years include the long-running musical production The Phantom of the Opera (1988), which featured the debut of the patented Stage Command® motion control system, and EFX (1995) at the MGM Grand Hotel in Las Vegas, which was produced by Harris, and with a budget of $45 million, remains one of the largest theatrical shows ever.
Responding to growing customer requests for a one-stop production solution, Production Resource Group, L.L.C., (PRG) was established in 1995. PRG increased its capabilities over the next several years through a number of strategic acquisitions, including lighting and audio companies such as Vanco and Cinema Services (1996); Bash (1997); and Promix (1998). The acquisitions of Light & Sound Design (1998) and VLPS® Lighting Services (2004) brought the teams responsible for many of the pioneering innovations in our industry, setting the stage for a series of industry-leading proprietary products that continue to set PRG apart today.
With the acquisition of the Chicago based company High Performance Images (HPI) in 2007 as well as the Hi-Tech Rentals and Essential Lighting Great Britain (both 2008) it was possible for PRG to increase its share in the corproate event industry considerably.
In 2009, PRG took a giant step forward into the global marketplace with the acquisition of PROCON MultiMedia AG. This move has solidified PRG’s position as the premier resource in the entertainment and event technology industry, with a unique global brand and a strong presence and customer base in major markets and geographic locations worldwide. With the integration of Showtec in 2010 this position in central Europe was increased even further.
Jeremiah “Jere” Harris
Chairman of Production Resource Group, L.L.C.
Jere Harris, Chairman and CEO of the New York based PRG Group, has been active in Broadway theatre production since 1970, with family ties to the theater industry dating back four generations. His great-grandfather was a theater manager in London, and his father, Joseph P. Harris, is a four-time Tony award-winning producer of more than 200 Broadway shows, including Chicago, Dancing atLughnasa, and Sweet Charity. Jere’s mother Geraldine was a stage actress who performed in such renowned musicals as Guys and Dolls and Silk Stockings.
Jere began his theater career at age 16, working at a Broadway set-building shop. Less than a decade later, he was named production manager for Theater Now, the largest theatrical management company during the 1970s and 1980s.
President & COO of PRG Group
Stephan Paridaen heads and supervises the operations of the entire group of companies. In addition, he is responsible for developing the range of services in the fields of corporate events and major events.
Prior to joining PRG, Mr. Paridaen worked at Barco, a leading provider of professional video systems. As President of its Media & Entertainment division, he was responsible for the digitization of cinema theaters and founded the LED Display department, which significantly influenced the convergence of video and lighting technology.
Mr. Paridaen holds a Bachelor’s degree in Information Technology and a Master's in Economics. He also successfully completed an Advanced Management Program at the Harvard Business School.