For the 20th anniversary of Pepsi MAX presents Creamfields at its iconic home, PRG delivered lighting, video and rigging solutions across three of the festival’s major stages: Arc, APEX and Steel Yard.

Working alongside Lar and Company, Cream and Far and Beyond, PRG provided the technology, technical planning and on-site expertise needed to support a large-scale festival environment while giving each stage its own distinct identity.

Extending the Arc experience

A key development for the milestone edition was the introduction of LED towers throughout the Arc arena.

Designed to extend the visual canvas beyond the Main Stage, the towers distributed content across the field and gave audiences a clearer connection to the artists and on-stage action, wherever they were positioned.

Delivering the solution required close coordination between the video, rigging and production teams. Every element was planned around the scale of the arena, the audience experience and the practical demands of an outdoor festival environment.

Technology built around each stage

Across Arc, APEX and Steel Yard, PRG supplied integrated lighting, video and rigging solutions tailored to the creative and technical requirements of each space.

From the large-scale visual environment at Arc to the distinctive production formats of APEX and Steel Yard, PRG’s specialist teams worked together throughout planning, preparation and delivery. This coordinated approach helped maintain consistency across the festival while allowing every stage to retain its individual character.

Built on continued collaboration

Delivering a festival of this scale depends on strong relationships, detailed preparation and teams that can respond quickly throughout the event.

PRG continued its long-standing collaboration with the festival, working closely with Ian from Lar and Company and the teams at Cream and Far and Beyond to deliver another edition at Daresbury.

The result was a milestone production that expanded the audience experience while building on the identity that has made Creamfields one of the most recognisable festivals in electronic music.