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PRG Elevates the Tag Heuer Boat Experience in Monaco

For the second consecutive year, PRG was proud to support Brainstories with the production of their exclusive event aboard the iconic Tag Heuer boat in Monaco. Building on the success of last year’s collaboration, this edition came with an even greater level of trust, allowing the team to push creative and technical boundaries further than before.

At the heart of the project was PRG’s INFINIFORM system, chosen not only for its flexibility, but also for its ability to become a design feature in its own right. With its distinctive look and feel, INFINIFORM played a key role in shaping the visual identity of the event, delivering a bold and contemporary aesthetic that complemented the luxury setting.

One of the main technical highlights was the creation of a 5.6-metre span over the existing pool. This required precise engineering and structural calculations to ensure both safety and performance, while maintaining a clean and elegant finish. Thanks to the adaptability of the INFINIFORM system, the team achieved a sleek yet robust construction that seamlessly integrated into the environment.

Taking it a step further, PRG also designed and installed a custom staircase providing access to the dancefloor and a large backdrop structure with integrated LED and lights, enhancing both the functionality and visual impact of the space.

To optimise logistics and overcome the well-known challenges of building in Monaco, approximately 75% of the structure was pre-built in Nice, with the remaining elements assembled onsite. This hybrid approach allowed for greater efficiency while maintaining the highest quality standards during installation.

From concept to execution, collaboration was key. Designers, warehouse teams, and onsite crew worked seamlessly together to bring the project to life. In addition to the scenic elements, PRG also delivered the full technical package, including sound, lighting, and video, ensuring a fully integrated and immersive experience.

The result was a space that seamlessly combined architecture, technology and experience, transforming a unique Monaco location into an immersive event environment.