PRG Switzerland becomes PRG Gear

30/11/2021
Overview

Today marks the beginning of a new chapter for our subsidiary in Zurich!
As the leading dry hire company in Switzerland continues to position itself, PRG Switzerland will go forward as PRG Gear and broaden its reach beyond the swiss borders in the European space. With this move, PRG brings its’ dry rental sources under one single brand with the focus of being the leading source of equipment rental for the production community.

PRG Gear’s office in Zurich is ideally located since it is right in the heart of Europe and can easily offer professional services going beyond. Within 24 hours PRG Gear will be able to serve a radius of 600 km straight from its 7'500 m2 warehouse, which is amongst the largest equipment inventories for all types of production disciplines in the event industry. Working with PRG Gear means having access to leading edge technology and ever evolving gear in Audio, Video Lighting, LED, Cameras, Rigging, Media Servers, Fiber and more.

“Not only will former PRG Switzerland clients be able to rent equipment from PRG Gear in Zurich, they will also be able to count on a widened offer of support solutions for their productions. With the ever-shortening installation and dismantling schedules on-site, we want to include mobile and efficient solutions in our strategic offerings in the future.” says Martin Fischer, General Manager PRG Gear Zurich. “We will also be offering an additional space in our warehouse facilities for our clients to optimize time and prepping of their projects on-site.”

Working in close conjunction with Martin Fischer, General Manager of our Zurich subsidiary, Niklas Bohr will be the new Head of Business Development at PRG Gear in Switzerland. With his many years of experience, Niklas will focus on Austria, France and Italy and address new customers in Europe.

“The moment us right for us to strengthen our brand and move forward as one PRG. We already have 15 well established PRG Gear affiliates in the United States that focus on our dry-rental business. It is only natural to unify the subrental brand globally.” stipulates Stephan Paridaen, CEO PRG, “Whilst the events sector is still reeling from the corona pandemic, we want to make sure that we are ready for the industry to kick off again stronger than ever and face the, what we all hope to be, a roaring 2022 and most of all, serve our clients at our best.”

PRG Gear Switzerland has 14 years of experience in the dry hire business and tries to offer its customers the best solutions. No production is too small or too big.

Media Contact:
Valerie Cuno / vcuno@prg.com

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