PRG’s New Concert Touring Products on U2’s eXPERIENCE + iNNOCENCE Tour
Pure10 and Rolling Video Floor Risers elevate the touring industry
LOS ANGELES – May 14, 2018 – Production Resource Group LLC, (PRG), the world’s leading provider of entertainment and event technology solutions, announces two product innovations - Pure10 and Rolling Video Floor Risers - which have been integrated into the design, production and operations for the U2 eXPERIENCE + iNNOCENCE Tour. Both solutions demonstrate PRG’s dedication to innovating products that respond to the needs of artists, tour designers and managers seeking to push boundaries and deliver a more immersive concert experience.
“PRG has supported every U2 tour since 1992, and they always challenge us to be innovative with available technology or to create something new,” said Jeroen Hallaert, director of PRG Projects North America.
U2 eXPERIENCE + iNNOCENCE Tour is a follow up to the 2015 Songs for Innocence Tour for which PRG provided the video cage on the moving catwalk between the video screens. However, for the 2018 tour, U2’s creative team required high-resolution, super transparent LED video screens and an independent automated kinetic catwalk between the video screens. The purpose of the transparent LED video screens is to allow band members to perform amidst the LED walls (as during the 2015 tour) without creating a visual divide in the arena. It also provided the ability to integrate Augmented Reality into the show.
Further, the design team wanted the catwalk to be accessible by a moving staircase, and therefore the catwalk should move independently from the video screens. This added automated catwalk required more motors and equipment, thus adding weight. This meant PRG Projects had to find a solution to make not only high-resolution, super transparent LED video screens but also make it super light-weight.
In response to U2’s challenge to create a transparent LED wall, PRG Projects revolutionized the way LED screens are built and created the patent-pending Pure10. Rather than mounting the printed circuit boards (PCB) holding the LED in standard clunky frames, PRG Projects sliced the PCB in strips and turned them 90 degrees with the LED mounted on the side. This resulted in 75 percent transparency.
The added specially curated Augmented Reality scene-setter - triggered by the LED screen – required a transparent, high-resolution screen. The way PRG Projects chose to build the screen allowed for a 10mm pixel pitch. A pitch far superior than what PRG Projects initially imagined.
“The creative team and the band were looking for a LED screen that allowed them to use AR in the way they envisioned. Pure10 works so well thanks to the magic combination of the pixel pitch, the high transparency and the brightness,” said Hallaert. “The band now calls the screens and catwalk the barricage.”
Additionally, rather than metal fabrication to house or frame the Pure10, PRG Projects used knowledge gained from developing the PRG SPACEFRAME™ and engineered a fast-building system in carbon fiber. This resulted in the weight savings that the tour’s production team was looking for. It also gave free reign to the designers and the band to further use the automated catwalk creatively.
As with the innovative transport design for the PRG SPACEFRAME™, PRG Projects has advanced the way concert touring is taken on the road with Pure10 by maximizing space and volume in trucks, airplanes and sea containers. The number of trucks needed is cut in half compared to the 2015 tour. Further, when the equipment is used during the show, empty transport dollies fold, stack and roll away in the tiniest spaces. This allows for other departments to move around the venue more freely and makes for ergonomic and superior logistics for load-ins and load-outs.
Rolling Video Floor Riser
The Rolling Video Floor Riser is a revolutionary system in how it’s built and disassembled. Initially revealed last year, PRG Projects updated and upgraded it for U2 to be used as the round stage. Each riser is fitted with 2 LED modules offering a high resolution 4mm pixel pitch during performances. Each riser has integrated magnets to enable a speedy assembly - an LED Floor of up to 1,076 square feet can be set up in less than 20 minutes.
“The Rolling Video Floor Risers were developed to meet the short set-up and change-over times of LED flooring which is perfect for the concert touring and festival segment,” said Mark O’Herlihy, vice president of PRG Global Entertainment.
Not only do the Rolling Video Floor Risers dramatically reduce the set-up time for an LED floor on stage, they also are transported in especially fitted dollies, which contain six risers each. The dollies are 1.6 m in height, allowing shipment via airfreight on the lower deck, which drastically reduces the shipping costs.
Credits Pictures © Steve Jennings