Our solutions break open creative boundaries within a safe production environment, whether xR Stage, our immersive, extended reality environment; Ncam®, our real-time camera tracking system; or Enhanced Environments, an alternative green-screen workflow used by today’s most acclaimed cinematographers.

Archer Maker Launch

This unique product reveal used virtual production elements to give both a live and remote audience the experience of flying.

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Archer Maker Launch

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  • Mobile xR truck brought the Virtual Production Studio to an empty airport hangar.
  • Early involvement meant fully managed and inter-connected departments for a flawless viewer experience live and remote.
  • Full-service production including technical direction, xR, cameras, lighting, LED, audio, catering and crew.
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Apollo 10 1/2: A Space Age Adventure

NCam® was used to combine live-action with animation in “Apollo 10½,” a film set against the backdrop of the Apollo 11 mission to the moon.

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Apollo 10 1/2: A Space Age Adventure

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  • Innovative hybrid of hand drawn and computer animated imagery.
  • NCam® allowed real-time tracking for previz on set.
  • Billed and delivered from PRG Dallas location.
  • Watch the film here.

“It’s been a fun, creative journey to incorporate things like 3D graphics into a live action shoot to help bring this story to life.” –  Director Richard Linklater

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Joker

PRG Enhanced Environments™ allowed extra control for cinematographer Lawrence Sher in the film’s subway scene.

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Joker

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  • Sher used PRG technology and media servers to provide six layers of content.
  • Created the environment with lighting and LED screens instead of adding in post.
  • This gave him full control in timing trains passing and lighting changes within the scene.
  • Actors were able to react to the lighting changes in real time, preserving the fever dream feeling of the film.
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Game of Thrones

Game of Thrones' dramatic finale incorporated Ncam® services to visualize VFX and live elements in real time.

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Game of Thrones

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  • Co-creators Dan Weiss and David Benioff were able to see the animated dragon on the set for the first time.
  • Ncam® output of the running animation informed the operation of the on-set eyeline pole.
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Los Angeles Studio

Our Virtual Production Studio in Los Angeles features xR capabilities and has hosted a range of productions including award shows, corporate events, music videos, livestreamed concerts and commercial shoots.

Learn More About Virtual Production

A completely scalable extended reality solution supporting safe productions within COVID-19 guidelines.

Learn More About Virtual Production

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Tour Our xR Stage

Walk through our state-of-the-art virtual production environment in LA featuring a 30’ x 30’ stage able to accommodate any prerecorded or live production.

Tour Our xR Stage

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AT&T 5G Courtside Concert Series

AT&T went behind the scenes with artists Big Sean, 2 Chainz, CHIKA and Cordae to discuss extended reality for their 5G Courtside Concert series.

AT&T 5G Courtside Concert Series

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Beautiful Mistakes

Extended reality made it possible for Maroon 5 and Megan Thee Stallion’s music video to have every fantasy imaginable: flying cars, fluorescent trees, donuts that swirl in the sky, and a bejeweled Hollywood sign.

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Beautiful Mistakes

  • PRG built out an entire XR studio for the video’s production.
  • Directed by Sophie Muller.
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Masimo

Commercial from medical device company Masimo utilizes xR technology to illustrate how COVID-era challenges have led them to grow as a company.

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Masimo

  • Shot at PRG’s xR Stage in Los Angeles.
  • Narrated by Morgan Freeman and features original song by Miranda Lambert.
  • One of the first COVID-era shoots to set the precedent for productions.
  • Client: Like Minded Entertainment.
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America's Got Talent xR

The xR workflow at our Digital Studio in Los Angeles helped America’s Got Talent production team to create compelling backdrops for their host, Terry Crews.

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America's Got Talent xR

  • Reduced crew and locations.
  • Furio track cameras.
  • Worked with Fremantle and America’s Got Talent since the show’s first season in 2006.
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Gamescom ONL

Gamescom ONL was back in our Virtual Production Studio for #gamescom2021 Opening Night Live.

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Gamescom ONL

  • The showcase of what’s new in the gaming world with Geoff Keighley was livestreamed from Los Angeles.
  • PRG provided lighting, video, studio services and camera.
  • Watch here.
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Featured Technology

What are Enhanced Environments?

Leading DPs explain the use and benefits. Watch the video.

Proprietary Virtual Production Technology

Check out our forward-thinking virtual production solutions rooted in ease, efficiency and innovation.

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Our unparalleled inventory includes over 100,000 SKU's, including some of the most in-demand technology spanning every production specialty. Discover which products our experts are excited about here.

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PRG CREATES DIGITAL STUDIOS WORLDWIDE

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See how PRG’s teams are creating industry-leading work across every experiential and entertainment market.

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