It was the true team effort between longtime collaborators o2 Creative Solutions and PRG that realized the technically challenging yet creatively stunning launch of the 2016 Toyota Prius, on behalf of o2’s client, Toyota. Working within a compact timeframe and with many levels of compliance to navigate, PRG supported o2’s creative idea for the launch, which reinforced Toyota’s “Beyond Possible” campaign.
Staged at the Linq Hotel’s Vortex outdoor terrace, 3 floors above Las Vegas Boulevard, the high-tech presentation of the car itself included the Prius being smoothly lifted in the air from behind an LED screen, lowered down onto the stage, and then driven onto a turntable from behind the large LED screen. The graceful and smooth movement, coupled with the lighting, video, and audio made for an elegant launch of the much anticipated automobile.
PRG’s close working relationship with o2 meant we were able to bring the expertise and production solutions for technical design, permitting, and OSHA safety compliance, installation oversight and the packages for the staging, lighting, rigging, and audio. The Tower LED Ring was programmed by o2 Creative Solutions and worked in conjunction with the house LED structure and the marquees for the Linq and Caesars Palace hotels.
With the worldwide automotive press, Toyota executives, and select invited Toyota Prius dealers in attendance, the 2016 Toyota Prius made an impressive and well-received debut.
Brian Hords, Founder and Executive Creative Director
Alex Alexanian, Creative / Technical Director
Laura Leigh, Senior Executive Producer
Erick Carlson, Designer & Technologist - all screen content
Chris Dowling, Technical Director
Helene Kenny, Senior 3D Designer
Peter Crawford, Scenic Designer
Kim Polito, Toyota Producer
John Ingram, UVLD Lighting Designer
Paul Kilpatrick, Scenic Director of Operations in Las Vegas
Henry Baker, PRG Director of Automation in Las Vegas
Brian Kilpatrick, Scenic Project Manager
Chad Zipprich, CAD Solutions and Installation Technical Support
Plus the team from PRG Logistics including Freddy Denney, Scott Dangler, Lead Driver Dave Weishaupt, and the PRG Las Vegas Team of Pat Little (Lighting), Joey Hopkins (Audio) and Chris Gallant (LED & Video)
Read more about the 2016 Prius at Las Vegas World Premiere Event at: http://pressroom.toyota.com/releases/2016+toyota+prius+global+debut.htm
PRG and o2 Creative Solutions have partnered to support past launches including Corolla at the Barker Hanger, 4Runner at the Stage Coach Festival, the Hydrogen Technology of the Mirai at the Aspen Ideas Festival, and a series of technology initiatives at CES press conferences.