The xR Stage at our Virtual Production Studio in Los Angeles is a state-of-the-art virtual production space featuring an immersive, extended reality environment to accommodate any pre-recorded or live production.

  • Graphics can be rendered and displayed onto LED screens, onto the broadcast feed only or composited together, allowing 3D content to appear both in front and behind a performer.
  • Talent can be tracked in the 3D space, enabling interaction with augmented graphics.
  • Designed to provide full control over both the lighting and the filmed scenes in a real-time recording environment.
  • Furio track remote controlled camera

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Innovation Applied

J Balvin for Fortnite

Balvin’s xR concert was shot at PRG’s Virtual Production Studio and is experienced in Party Royale, a combat-free zone within Fortnite’s virtual world.

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J Balvin for Fortnite

  • “Elevate the culture, elevate the reggaeton movement and elevate my brand as J Balvin, with such amazing technology.” - J Balvin in the New York Times

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Masimo

Commercial from medical device company Masimo utilizes xR technology to illustrate how COVID-era challenges have led them to grow as a company.

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Masimo

  • Shot at PRG’s xR Stage in Los Angeles.
  • Narrated by Morgan Freeman and features original song by Miranda Lambert.
  • One of the first COVID-era shoots to set the precedent for productions.
  • Client: Like Minded Entertainment.
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American Idol Finale

Extended Reality (xR) was used to create a virtual 3D interactive environment that enveloped the singer.

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American Idol Finale

  • Graphics completely run in real time.
  • Scenery instantly reacted to the movements of tracked cameras, the singer and real props including a chair.
  • The xR Stage provided a safe production environment within COVID-19 guidelines.

    • “Start on the American Idol stage, end up in a whole new world, thanks to brand new technology that's never been seen before on TV.” – Katy Perry
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