PRG UK was proud to make an appearance at Event Tech Live 2019, Europe’s only two-day exhibition dedicated to the world of event technology, which was held once again at The Old Truman Brewery in London. The event which was established back in 2014, saw over 2,500 visitors from all over the world attend to see a diverse range of technology on display from exhibitors, as well as see a selection of world-class, specialised talks given by some of the most influential professionals in within the industry.
Our Director of Corporate Events John Montague recently spoke to professionals within the industry about “simplifying the complex”. John talked about event design today – how by concentrating on simplicity in both design and message, we can achieve both the impact and remembrance, but also deliver the complex. Drawing on works of cognitive psychologist and economist Herbet A Simon, John illustrated that “Something is simple or complex depending on the way we chose to describe it”.
John expanded on how to break down our ever more complex digital and visual workflows into simple chunks. Using examples of Fractal geometry to demonstrate this, as well as practical examples of how PRG's cutting edge delivery teams have implemented this ethos around the globe. Bringing the talk to a close, John focused on Matthew Frederick’s three levels of knowing – Simplicity that leads to Complexity and out the other side to Informed Simplicity - emphasising the need to keep the simple at the forefront of our technical and complex world.